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~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
~type_genre:"Handbuch"
~type_genre:"Systematic review"
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Marketingmanagement
Brand image
1,118
Markenimage
1,118
Brand management
525
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525
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356
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356
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49
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Luxusgüter
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4
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Brand management ; Vol. 1
1
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1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Building corporate identity, image and reputation in the digital era
1
Business practices in emerging and re-emerging markets
1
Celebrity, convergence and transformation
1
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
1
Consumer brand relationships : meaning, measuring, managing
1
Corporate brand and corporate reputation
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Discussion paper / Center for Economic Research, Tilburg University
1
Does marketing need reform? : fresh perspectives on the future
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Emerging technologies and marketing strategies for sustainable agriculture
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Foundations of corporate heritage
1
Handbook of contemporary marketing in China : theories and practices
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Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on customer engagement
1
Improving marketing strategies for private label products
1
Integrated brand marketing and measuring returns
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
1
International marketing ; Vol. 2
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Organizational identity in practice
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
A policy framework for sustainable marketing practices and brand evaluation through Instagram marketing
Jalal, Syed Muhammad
;
Arshad, Iqra
;
Khalil, Shahid
; …
- In:
Emerging technologies and marketing strategies for …
,
(pp. 70-87)
.
2024
Persistent link: https://www.econbiz.de/10014635500
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5
How startups develop CSR to build brand reputation : a qualitative pilot study
Papa, Elena
;
Daskou, Sofia
- In:
Economic Growth, Prosperity and Sustainability in the …
,
(pp. 335-351)
.
2024
Persistent link: https://www.econbiz.de/10015064626
Saved in:
6
Creating a meaningful brand image
Roese, Neal
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 189-203)
.
2023
Persistent link: https://www.econbiz.de/10014283168
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7
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
8
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
9
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
10
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
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