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~subject:"Online-Handel"
~subject:"Online-Marketing"
~subject:"Wissensmanagement"
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Search: subject_exact:"Virtual community"
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Online-Handel
Online-Marketing
Wissensmanagement
Social Web
20,506
Social web
20,506
Internet marketing
5,767
Consumer behaviour
4,688
Konsumentenverhalten
4,688
Soziales Netzwerk
2,346
Social network
2,245
Viral marketing
2,191
Virales Marketing
2,190
Beziehungsmarketing
2,029
Relationship marketing
2,029
Electronic Commerce
1,818
Markenführung
1,772
Brand management
1,771
E-commerce
1,769
Social media
1,734
social media
1,683
Online retailing
1,442
Digitalisierung
1,409
Digitization
1,384
Internet
1,299
Markenimage
993
Brand image
987
Web 2.0 technologies
938
Web 2.0-Technologien
936
Digital platform
872
Digitale Plattform
869
Customer integration
855
Kundenintegration
855
Öffentlichkeitsarbeit
799
Public relations
784
Knowledge management
742
Deutschland
698
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685
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684
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679
Social relations
657
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3,718
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1,258
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5,696
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1,473
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6
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5,018
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678
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128
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128
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93
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65
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46
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29
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25
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18
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16
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11
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9
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9
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9
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English
6,748
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423
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4
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3
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Law, Chun Hung Roberts
18
Dwivedi, Yogesh Kumar
17
Hajli, Nick
17
Filieri, Raffaele
14
Rita, Paulo
14
Loureiro, Sandra Maria Correia
13
Harrigan, Paul
12
Hollebeek, Linda D.
12
Kreutzer, Ralf T.
12
Ozuem, Wilson
12
Karjaluoto, Heikki
11
Kumar, Vikas
11
Martínez-López, Francisco J.
11
Qiu, Liangfei
11
Sabatini, Fabio
11
Schweidel, David A.
11
Tan, Yong
11
Bigné Alcañiz, J. Enrique
10
Hong, Yili
10
Scott, David Meerman
10
Stephen, Andrew T.
10
Thaichon, Park
10
Choi, Yung Kyun
9
Fan, Weiguo
9
Liang, Sai
9
Schivinski, Bruno
9
Skiera, Bernd
9
Ye, Qiang
9
Akram, Umair
8
Fogel, Joshua
8
Gretzel, Ulrike
8
Hazari, Sunil
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Kim, Woo Gon
8
Moe, Wendy W.
8
Moro, Sérgio
8
Seo, Yuri
8
Tochtermann, Klaus
8
Vrontis, Demetris
8
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IGI Global
22
Springer Fachmedien Wiesbaden
21
Friedrich-Schiller-Universität Jena
4
Books on Demand GmbH <Norderstedt>
3
MITP Verlags-GmbH & Co. KG
3
National Bureau of Economic Research
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
BITKOM Servicegesellschaft
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Dgroup
2
Edward Elgar Publishing
2
I-MEDIA <2007, Graz>
2
I-SEMANTICS <2007, Graz>
2
Information Resources Management Association
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Springer-Verlag GmbH
2
TRIPLE-I <2007, Graz>
2
Universität Bremen
2
Universität Mannheim
2
Wiley-VCH
2
epubli GmbH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
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Journal of business research : JBR
216
Journal of retailing and consumer services
123
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Technological forecasting & social change : an international journal
77
Information systems research : ISR
67
International journal of advertising : the review of marketing communications
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of management information systems : JMIS
55
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
51
Tourism management : research, policies, practice
50
Electronic commerce research
49
International journal of business information systems : IJBIS
49
International journal of electronic marketing and retailing : IJEMR
49
Journal of internet commerce
49
Business horizons
44
Journal of knowledge management
44
The journal of product & brand management
43
Cogent business & management
42
International journal of technology marketing : IJTMkt
39
Marketing intelligence & planning
39
SpringerLink / Bücher
38
Journal of organizational computing and electronic commerce
35
Journal of strategic marketing
34
Journal of electronic commerce research : JECR
33
Journal of marketing
33
International journal of contemporary hospitality management
32
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
The journal of brand management : an international journal
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Springer eBook Collection
30
Journal of travel and tourism marketing
28
Psychology & marketing
28
International journal of electronic commerce : IJEC
27
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ECONIS (ZBW)
7,174
EconStor
1
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1
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7,175
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1
Gender differences in virtual community knowledge sharing
Wang, Xuan
;
Li, Yaojie
;
Stafford, Thomas F.
;
Khasraghi, …
- In:
International journal of knowledge management : IJKM ; …
18
(
2022
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014307032
Saved in:
2
The effect of contentmoderation on online and offline hate
Jiménez Durán, Rafael
;
Mueller, Karsten
;
Schwarz, Carlo
-
2024
Persistent link: https://www.econbiz.de/10014565268
Saved in:
3
Strategic use of social media influencer marketing
Förster, Manuel
;
Hellmann, Tim
;
Vega-Redondo, Fernando
-
2024
-
Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
Saved in:
4
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
5
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
6
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
7
The Content of tweets and the usefulness of YouTube and instagram in corporate communication
Bilinski, Pawel
- In:
The European accounting review
33
(
2024
)
1
,
pp. 279-311
Persistent link: https://www.econbiz.de/10014583999
Saved in:
8
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
9
Share or not share knowledge : posters versus lurkers in organisational online knowledge sharing and internal marketing
Nguyen Tuyet-Mai
;
Fry, Marie-Louise
;
Arli, Denni
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10014631684
Saved in:
10
Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1006-1019
Persistent link: https://www.econbiz.de/10014633822
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