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~subject:"Pricing strategy"
~subject:"Unternehmensnetzwerk"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Search: subject:"B-to-B-Marketing"
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Pricing strategy
Unternehmensnetzwerk
B-to-B-Marketing
484
Business-to-business marketing
484
Lieferantenmanagement
94
Supplier relationship management
94
Deutschland
65
Germany
65
Beziehungsmarketing
60
Relationship marketing
60
Marketing management
51
Marketingmanagement
51
Theorie
46
Theory
46
Brand management
45
Markenführung
45
E-commerce
32
Electronic Commerce
32
Bundling strategy
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Vertrieb
22
Business network
21
High technology
19
Hochtechnologie
19
Marketing theory
18
Marketingtheorie
18
KMU
17
SME
17
Brand
15
Customer value
15
Innovation
15
Kundenwert
15
Markenartikel
15
Social Web
15
Social web
15
Innovation management
14
Innovationsmanagement
14
Lieferkette
14
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3
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Article
43
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Aufsatz im Buch
Konferenzbeitrag
Article in journal
181
Aufsatz in Zeitschrift
181
Book section
41
Hochschulschrift
32
Thesis
25
Case study
19
Fallstudie
19
Collection of articles of several authors
18
Sammelwerk
18
Graue Literatur
13
Non-commercial literature
13
Aufsatzsammlung
11
Bibliografie enthalten
11
Bibliography included
11
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5
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5
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3
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3
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2
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1
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1
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1
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1
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1
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1
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1
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Language
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English
35
German
7
French
1
Author
All
Farrés, Rafael
2
Johansson, Magnus
2
Johnston, Wesley J.
2
Kaya, Murat
2
Peters, Linda D.
2
Stiving, Mark
2
Özer, Özalp
2
Arnold, Ed
1
Aydin, Goker
1
Bergey, Paul K.
1
Borg, Susanne Wiatr
1
Bruhs, Sarah Maria
1
Bueno Merino, Pascale
1
Calaminus, Günter
1
Cova, Bernard
1
Cressman, George E.
1
Denize, Sara
1
Diller, Hermann
1
Drews, Ralf
1
Ellis, Nick
1
Fleming, Deirdre
1
Glowik, Mario
1
Grandval, Samuel
1
Gruner, Richard L.
1
Harnesk, Dan
1
Hilmersson, Mikael
1
Hinterhuber, Andreas
1
Hossinger, Hans-Peter
1
H°akansson, H°akan
1
Iino, Takashi
1
Iyetomi, Hiroshi
1
Jansson, Hans
1
Kelliher, Felicity
1
Klöter, Ralf
1
Lancioni, Richard
1
Liozu, Stephan M.
1
Lynch, Patrick
1
Mainela, Tuija
1
Mizuno, Takayuki
1
Moorman, Mike
1
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Published in...
All
Innovation in pricing : contemporary theories and best practices
10
Field guide to case study research in business-to-business marketing and purchasing
2
Handbook of business-to-business marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Industriegütermarketing
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
The Oxford handbook of pricing management
2
The Oxford handbook of strategic sales and sales management
2
The ROI of pricing : measuring the impact and making the business case
2
The economics of interfirm networks
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Collaboration and competition in business ecosystems
1
Creating and managing superior customer value
1
Economies et sociétés ; 45,4
1
Electronic business interoperability : concepts, opportunities and challenges
1
Handbook of relationship marketing
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
Orchestration of the global network organization
1
Research on knowledge, innovation and internationalization
1
Retail supply chain management : quantitative models and empirical studies
1
Social media in strategic management
1
The Oxford handbook of project management
1
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ECONIS (ZBW)
43
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1
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
2
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
3
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
4
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
Saved in:
5
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 269-285)
.
2018
Persistent link: https://www.econbiz.de/10011713314
Saved in:
6
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
7
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
8
Community structure of a large-scale production network in Japan
Iino, Takashi
;
Iyetomi, Hiroshi
- In:
The economics of interfirm networks
,
(pp. 39-65)
.
2015
Persistent link: https://www.econbiz.de/10011309718
Saved in:
9
Buyer-supplier networks and aggregate volatility
Mizuno, Takayuki
;
Sōma, Wataru
;
Watanabe, Tsutomu
- In:
The economics of interfirm networks
,
(pp. 15-37)
.
2015
Persistent link: https://www.econbiz.de/10011309719
Saved in:
10
Manufacturer-to-retailer versus manufacturer-to-customer rebates in a supply chain
Aydin, Goker
;
Porteus, Evan L.
- In:
Retail supply chain management : quantitative models …
,
(pp. 349-386)
.
2015
Persistent link: https://www.econbiz.de/10010529461
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