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~subject:"Pricing strategy"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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Pricing strategy
B-to-B-Marketing
2,441
Business-to-business marketing
2,441
Lieferantenmanagement
1,205
Supplier relationship management
1,205
Relationship marketing
637
Beziehungsmarketing
632
Marketing management
311
Marketingmanagement
311
E-commerce
265
Electronic Commerce
265
Salespeople
232
Verkaufspersonal
232
Selling
221
Verkauf
221
Brand management
203
Markenführung
203
Consumer behaviour
171
Konsumentenverhalten
171
B2B
169
Social Web
159
Social web
159
Business network
158
Unternehmensnetzwerk
158
Value creation
140
Betriebliche Wertschöpfung
139
Customer satisfaction
137
Kundenzufriedenheit
137
Customer value
123
Internet marketing
123
Kundenwert
123
Online-Marketing
123
Lieferkette
113
Supply chain
113
USA
111
United States
111
Innovation
110
Brand image
108
Markenimage
108
Theory
102
Confidence
101
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21
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4
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Article
64
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Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
42
Hochschulschrift
23
Book section
22
Thesis
18
Aufsatzsammlung
10
Collection of articles of several authors
9
Graue Literatur
9
Non-commercial literature
9
Sammelwerk
9
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6
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6
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5
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English
58
German
6
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Hinterhuber, Andreas
8
Liozu, Stephan
3
Alavi, Sascha
2
Elmaghraby, Wedad
2
Farrés, Rafael
2
Indounas, Kostis
2
Johansson, Magnus
2
Johnston, Wesley J.
2
Karwan, Mark H.
2
Kaya, Murat
2
Kienzler, Mario
2
Liozu, Stephan M.
2
Murray, Chase
2
Netzer, Oded
2
Raj, Ritwik
2
Stiving, Mark
2
Sun, Lei
2
Özer, Özalp
2
Ahmadi, Reza H.
1
Alhauli, Abdullah
1
Amrouche, Nawel
1
Ansari, Asim
1
Arnold, Ed
1
Ashraf, Rohail
1
Aydin, Goker
1
Backhaus, Klaus
1
Boniface, Bonaventure
1
Brown, Brian P.
1
Bruno, Hernan A.
1
Burns, David J.
1
Che, Hai
1
Crecelius, Andrew T.
1
Cressman, George E.
1
Cui, Ruomeng
1
Custer, Paul Anthony
1
Dasu, Sriram
1
Diller, Hermann
1
Drews, Ralf
1
Dutta, Shantanu
1
Ferguson, Jodie L.
1
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Innovation in pricing : contemporary theories and best practices
10
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
4
Journal of revenue and pricing management
4
Manufacturing & service operations management : M & SOM
3
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of management cases : AJMC
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Creating and managing superior customer value
1
Enterprise & society : the international journal of business history
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of bank marketing
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of procurement management
1
Journal of business-to-business marketing
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketingeffizienz - Kosten senken und Erlöse steigern
1
Retail supply chain management : quantitative models and empirical studies
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
64
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31
Towards supply chain collaboration in B2B pricing : a critical literature review and research agenda
Formentini, Marco
;
Romano, Pietro
- In:
International journal of operations & production …
36
(
2016
)
7
,
pp. 734-756
Persistent link: https://www.econbiz.de/10011565885
Saved in:
32
How to measure competition? : the role of price dispersion in B2B supply markets
Scheffler, Paul
;
Schiele, Holger
;
Horn, Philipp
- In:
International journal of procurement management
9
(
2016
)
5
,
pp. 568-586
Persistent link: https://www.econbiz.de/10011667890
Saved in:
33
The adoption of strategic pricing by industrial service firms
Indounas, Kostis
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011339892
Saved in:
34
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
35
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
36
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
37
Manufacturer-to-retailer versus manufacturer-to-customer rebates in a supply chain
Aydin, Goker
;
Porteus, Evan L.
- In:
Retail supply chain management : quantitative models …
,
(pp. 349-386)
.
2015
Persistent link: https://www.econbiz.de/10010529461
Saved in:
38
Sales force behavior, pricing information, and pricing decisions
Elmaghraby, Wedad
;
Jank, Wolfgang
;
Zhang, Shu
; …
- In:
Manufacturing & service operations management : M & SOM
17
(
2015
)
4
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011387989
Saved in:
39
Making the case for value-based pricing software in B2B markets
Arnold, Ed
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 161-174)
.
2014
Persistent link: https://www.econbiz.de/10010240055
Saved in:
40
Making the business case for value-based pricing investments
Liozu, Stephan M.
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 84-92)
.
2014
Persistent link: https://www.econbiz.de/10010240069
Saved in:
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