//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Promotional materials"
~type_genre:"Umfrage"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Promotional materials"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Promotional materials
Werbemittel
6
Deutschland
5
Germany
5
East Germany
4
Market research
4
Marktforschung
4
Media usage
4
Mediennutzung
4
Ostdeutschland
4
Verbraucherverhalten
4
Zielgruppe
4
Advertising regulation
1
Bildkommunikation
1
Consumer behaviour
1
Estimation
1
Konsumentenverhalten
1
Preismanagement
1
Pricing strategy
1
Psychology of advertising
1
Schätzung
1
Theorie
1
Theory
1
USA
1
United States
1
Werbebeschränkung
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Article
1
Type of publication (narrower categories)
All
Umfrage
Übersichtsarbeit
Article in journal
81
Aufsatz in Zeitschrift
81
Graue Literatur
63
Non-commercial literature
63
Hochschulschrift
47
Thesis
40
Aufsatz im Buch
35
Book section
35
Bibliografie enthalten
21
Bibliography included
21
Arbeitspapier
19
Working Paper
19
Mehrbändiges Werk
15
Multi-volume publication
15
Statistics
14
Statistik
14
Amtsdruckschrift
5
Government document
5
Case study
4
Fallstudie
4
Guidebook
4
Ratgeber
4
Forschungsbericht
3
Accompanied by computer file
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Elektronischer Datenträger
2
Elektronischer Datenträger als Beilage
2
Handbook
2
Handbuch
2
No longer published / No longer aquired
2
Sammelwerk
2
Sammlung
2
Systematic review
2
Advisory report
1
Einführung
1
Filmografie
1
Glossar enthalten
1
more ...
less ...
Language
All
German
5
English
1
Author
All
Bauer, Hans H.
1
Compeau, Larry D.
1
Fischer, Marc
1
Grewal, Dhruv
1
MacInturff, Yvonne
1
Institution
All
Institut für Demoskopie Allensbach
4
Published in...
All
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
AWA 2001 : Allensbacher Marktanalyse, Werbeträgeranalyse
2001
Persistent link: https://www.econbiz.de/10001680633
Saved in:
2
AWA 2000 : Allensbacher Marktanalyse, Werbeträgeranalyse
2000
Persistent link: https://www.econbiz.de/10001588950
Saved in:
3
AWA '99 : Allensbacher Markt-Analyse 1999, Werbeträger-Analyse 1999
1999
Persistent link: https://www.econbiz.de/10001488005
Saved in:
4
AWA '98 : Allensbacher Markt-Analyse 1998, Werbeträger-Analyse 1998
1998
Persistent link: https://www.econbiz.de/10001399870
Saved in:
5
Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416561
Saved in:
6
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->