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~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Government document"
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Search: subject_exact:"Dialogmarketing"
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Direktmarketing
593
Direct marketing
582
Consumer behaviour
141
Konsumentenverhalten
141
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
107
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107
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101
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61
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58
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57
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56
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48
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48
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36
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36
direct marketing
26
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23
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23
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22
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22
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22
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20
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Krafft, Manfred
9
Holland, Heinrich
7
Park, Jin Seong
6
Aikin, Kathryn J.
5
Hesse, Jürgen
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Peters, Kay
4
Verhoef, Peter C.
4
Albaum, Gerald S.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
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3
Dahlhoff, Hans-Dieter
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
3
Hruschka, Harald
3
Kleinaltenkamp, Michael
3
Limbu, Yam B.
3
Mackert, Michael
3
Mann, Andreas
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
3
Otto, Andreas
3
Park, Timothy A.
3
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3
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3
Sridhar, Shrihari
3
Wirthgen, Bernd
3
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2
Battershill, Martin
2
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Deutscher Dialogmarketing Verband
1
Europarat
1
Europäische Kommission
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Institut national de la recherche agronomique <Paris>
1
MacLean Center for Clinical Medical Ethics
1
Ploenzke AG <Wiesbaden>
1
Siegfried Vögele Institut
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
USA / Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <15., 2022, Frankfurt am Main>
1
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Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
5
SpringerLink / Bücher
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
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Source
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ECONIS (ZBW)
595
Showing
1
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595
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date (oldest first)
1
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
2
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
3
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
4
Assessing the predictive performance of machine learning in direct marketing response
Choi, Youngkeun
;
Choi, Jae W.
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10015051116
Saved in:
5
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
6
Determinants of the development of multi-level marketing in Poland in the context of differences between generations X, Y, Z
Wadlewski, Aron-Axel
- In:
Serbian journal of management : an international …
17
(
2022
)
2
,
pp. 425-438
Persistent link: https://www.econbiz.de/10013490722
Saved in:
7
Locally produced food for restaurants : a theoretical approach for the supply chain network design
Paciarotti, Claudia
;
Mazzuto, Giovanni
;
Torregiani, …
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 164-183
Persistent link: https://www.econbiz.de/10013552652
Saved in:
8
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
9
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
10
Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas
;
Schmidt, Kirk
;
Mahon, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10014514762
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