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Search: subject_exact:"Brand value"
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Brand management
120
Markenführung
120
Brand image
102
Markenimage
102
Brand equity
62
Brand value
62
Markenwert
56
Brand
52
Consumer behaviour
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brand value
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22
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Internet marketing
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Online-Marketing
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Unternehmenserfolg
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Value creation
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Werbewirkung
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brand equity
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Advertising
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Customer value
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Firmenimage
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Kundenwert
10
Kundenzufriedenheit
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USA
10
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Brand Value
9
Börsenkurs
9
Firm value
9
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Article
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Zarantonello, Lia
3
Abu Bakar Sade
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Calder, Bobby J.
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Foroudi, Pantea
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Gupta, Suraksha
2
Hasliza Hassan
2
Huseynli, Bahman
2
Liu, Jeanny
2
Mathur, Manisha
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Muhammad Sabbir Rahman
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Schmitt, Bernd
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Shuv-Ami, Avichai
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Tharik, Mohamed
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Ananda S
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Journal of business research : JBR
11
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Administrative Sciences : open access journal
2
European journal of marketing : EJM
2
European management journal
2
European research studies
2
International Journal of Energy Economics and Policy : IJEEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and finance
2
International journal of economics and financial issues : IJEFI
2
International journal of internet marketing and advertising : IJIMA
2
International marketing review
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Oeconomia Copernicana
2
Psychology & marketing
2
Research policy : policy, management and economic studies of science, technology and innovation
2
South Asian journal of management : SAJM
2
Technological forecasting & social change : an international journal
2
Asia Pacific journal of marketing and logistics
1
Business & society
1
California management review
1
Central European business review : CEBR
1
Chinese management studies
1
DLSU business & economics review
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Equilibrium : quarterly journal of economics and economic policy
1
EuroMed journal of business
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European Sport management quarterly : ESMQ
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European journal of management and business economics : EJM&BE
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ECONIS (ZBW)
171
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61
Intellectual capital assets and brand value of English football clubs
Leitão, João
;
Baptista, João
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 8-34
Persistent link: https://www.econbiz.de/10012059489
Saved in:
62
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
63
Factors affecting brand values of private universities : a case study of Ho Chi Minh City University of Technology (HUTECH)
Le, Quang Hung
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 159-167
Persistent link: https://www.econbiz.de/10012033745
Saved in:
64
Brand image and its determinants : a stochastic frontier approach analysis
Goyal, Vinay
- In:
Review of marketing science
17
(
2019
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012159862
Saved in:
65
Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
66
A grounded theory approach to reconstruct brand value based on prosumption logic in the era of sharing economy platform
Lei, Shen
;
Chen, Ye
;
Luo, Chu
- In:
Theoretical economics letters
9
(
2019
)
8
,
pp. 2975-2996
Persistent link: https://www.econbiz.de/10012214773
Saved in:
67
Co-creating with intermediaries : understanding their power and interest
Tjandra, Nathalia C.
;
Ensor, John
;
Thomson, John R.
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 319-339
Persistent link: https://www.econbiz.de/10012196317
Saved in:
68
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
69
An empirical study on the relevance of advertising, sales promotion, R&D and training and development expenses on firm value in the Indian context
Anand, Manoj
;
Singh, Jagandeep
;
Gandhi, Karan
- In:
South Asian journal of management : SAJM
25
(
2018
)
3
,
pp. 7-31
Persistent link: https://www.econbiz.de/10012011195
Saved in:
70
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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