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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Business-to-business marketing
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601
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of personal selling & sales management : JPSSM
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International journal of procurement management
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The journal of services marketing
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The service industries journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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7
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Asia Pacific journal of marketing and logistics
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
2,093
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11
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
12
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
13
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
14
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
15
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
16
Is segmentation a theory? : improving the theoretical basis of a foundational concept in
business-to-business
marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
17
Proposing a sales performance motivational framework for B2B sellers in services firms
Rodríguez, Rocío
;
Roberts-Lombard, Mornay
;
Høgevold, …
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-14
This study tests a framework of
business-to-business
(B2B) sellers' sales performance motivations in services firms. An …
Persistent link: https://www.econbiz.de/10014518829
Saved in:
18
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
19
Electrifying the Last-Mile Logistics (LML) in intensive B2B operations : an European perspective on integrating innovative platforms
Sanz, Alejandro
;
Meyer, Peter
- In:
Logistics
8
(
2024
)
2
,
pp. 1-39
Background: literature on last mile logistic electrification has primarily focused either on the stakeholder interactions defining urban rules and policies for urban freight or on the technical aspects of the logistic EVs. Methods: the article incorporates energy sourcing, vehicles, logistics...
Persistent link: https://www.econbiz.de/10014631262
Saved in:
20
B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania
;
Küster, Inés
;
Vila-López, Natalia
- In:
European journal of management and business economics : …
32
(
2023
)
3
,
pp. 257-275
These results provide valuable information for
business-to-business
(B2B) contexts and answer a research gap reported in …
Persistent link: https://www.econbiz.de/10014318814
Saved in:
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