MUHCINA, Silvia; COMANESCU, Adrian SERBAN - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 1173-1176
The objectives of the trade partners in distribution field are not always the same. Some – manufacturers, wholesalers or retailers – aim primarly at profit, others seek to increase their market share or to develop sales, others wish for success, while others want to reduce their economic...