Melika, Husić-Mehmedović; Muris, Čičić; Emir, Agić - In: South East European Journal of Economics and Business 9 (2015) 2, pp. 46-53
With this paper the authors aim not only to investigate the lifestyle specifics of the Western Balkan market, but also to define common lifestyle segments for the entire region. The question addressed in this research is whether current political issues and economic differences have led to...