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Search: "American Marketing Association"
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Marketing
97
Marketing management
57
Marketingmanagement
57
Marktforschung
54
Marketingtheorie
42
Marketing theory
38
Consumer behaviour
32
Konsumentenverhalten
32
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32
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30
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29
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26
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26
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25
Vereinigte Staaten
21
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17
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14
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13
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13
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12
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12
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10
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10
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10
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9
Corporate social responsibility
9
Digitalisierung
9
Digitization
9
Verbraucher
9
Internet marketing
8
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8
Werbung
8
Social Web
7
Social web
7
Knowledge management
6
Wissensmanagement
6
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5
Dienstleistung
5
Dienstleistungsmarketing
5
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5
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4
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218
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66
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8
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Konferenzschrift
118
Collection of articles of several authors
48
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48
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38
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21
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21
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9
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2
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2
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1
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1
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1
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1
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1
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1
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English
236
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55
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Bennett, Peter D.
4
Baker, Stacey Menzel
3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Humphreys, Ashlee
3
Im, Subin
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Packard, Grand
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Adler, Lee
2
Alderson, Wroe
2
Andreasen, Alan R.
2
Bartels, Robert D. W.
2
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Brown, Tom
2
Cowan, Donald R. G.
2
Cox, Reavis
2
Czepiel, John A.
2
Evans, Kenneth R.
2
Ferber, Robert
2
Ferrell, Odies C.
2
Fisk, George
2
Gelb, Betsy D.
2
George, William R.
2
Haas, Raymond M.
2
Houston, Michael J.
2
Jaworski, Bernard J.
2
King, Robert L.
2
Lazer, William
2
LeClair, Debbie Thorne
2
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Institution
All
American Marketing Association
272
A.M.A. (American Marketing Association)
3
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
E.S.O.M.A.R. Conference on Strategic Planning
3
J.M.A. (Japan Marketing Association)
3
J.M.R.A. (Japan Marketing Research Association)
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Management Association
1
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Published in...
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Series / American Marketing Association
34
Marketing theory and applications
16
Proceedings series / American Marketing Association
13
AMA educators' proceedings
8
Journal of marketing
6
Combined proceedings (Spring Conference + Fall Conference)
5
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
Michigan business papers
3
AMA reprint series
2
Marketing Research Techniques Series, American Marketing Association
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA Bibliography Series, American Marketing Association
1
AMA briefings & surveys
1
AMA educators proceedings
1
Bibliography series / American Marketing Association
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Journal of historical research in marketing
1
June Conference proceedings / American Marketing Association
1
Market research series
1
Marketing Research Technique Series, American Marketing Association
1
Marketing knowledge series
1
Marketing management and the Indian economy
1
Marketing research technique series
1
Michigan business papers : a publication of the Bureau of Business Research, Graduate School of Business Administration
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings series
1
Selected papers from the Annual Public Utilities Marketing Seminar
1
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ECONIS (ZBW)
205
USB Cologne (EcoSocSci)
83
OLC EcoSci
4
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1
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
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)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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2023
Persistent link: https://www.econbiz.de/10014285548
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
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AMA Winter Academic Conference <2023, Online>
;
AMA …
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2023
Persistent link: https://www.econbiz.de/10014286558
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444517
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444522
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2022 : AMA educators proceedings volume 33 : online and Las Vegas, 10 - 11 February and 18 - 20 Febru...
Humphreys, Ashlee
(
ed.
);
Packard, Grand
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AMA Winter Academic Conference <2022, Online>
;
AMA …
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2022
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Humphreys, Ashlee
(
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Packard, Grand
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AMA Winter Academic Conference <2022, Online>
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AMA …
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2022
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Humphreys, Ashlee
(
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Packard, Grand
(
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AMA Winter Academic Conference <2022, Online>
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AMA …
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2022
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
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Mehta, Ravi
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AMA Summer Academic Conference <2022, Online>
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AMA …
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2022
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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
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AMA Summer Academic Conference <2022, Online>
;
AMA …
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2022
Persistent link: https://www.econbiz.de/10014282368
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
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14
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880704
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The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880706
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16
The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
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AMA Winter Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880719
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17
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
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18
Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549258
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19
Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
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); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
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2020
Persistent link: https://www.econbiz.de/10012549276
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20
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
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)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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…
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2020
Persistent link: https://www.econbiz.de/10012486210
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21
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
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22
Reflections on the
American
Marketing
Association
Doctoral Consortium
Lazer, William
;
Bennett, Peter D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
Saved in:
23
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
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Winter Marketing Academic Conference <2018, New …
;
…
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2018
Persistent link: https://www.econbiz.de/10011900987
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24
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
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Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
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2016
Persistent link: https://www.econbiz.de/10011701307
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25
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
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); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
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2017
Persistent link: https://www.econbiz.de/10011809219
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26
Marketing insights : driving informed decisions and business value through analytics
American Marketing Association
-
Chicago, Ill. : American Marketing Assoc.
-
25.2013 - 28.2016,1; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009745080
Saved in:
27
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
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2016
Persistent link: https://www.econbiz.de/10011528126
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28
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
29
Improving business practice through marketing insight : AMA Summer Educators' Conference 2015 : AMA educators proceedings volume 26 : Chicago, Illinois, USA, 14-16 August 2015
AMA Summer Educator's Conference <2015, Chicago, Ill.>
;
…
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2015
Persistent link: https://www.econbiz.de/10011459565
Saved in:
30
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
31
Marketing research : state-of-the-art perspectives ; handbook of the
American
Marketing
Association
& Professional Marketing Research Society
Chakrapani, Chuck
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001464372
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32
Innovating and collaborating in a global marketplace ; AMA Summer Educators' Conference 2013 ; AMA educators proceedings volume 24 ; Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
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)
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Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
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33
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
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Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
34
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
35
Marketing theory and applications ; 2012=Vol. 23
Bharadwaj, Sundar
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790796
Saved in:
36
Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
Rindfleisch, Aric
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010191901
Saved in:
37
Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : AMA educators proceedings volume 90 : Austin, Texas, USA, 22-24 February 2019
Lam, Son K.
(
ed.
);
Luo, Xueming
(
ed.
);
Giesler, Markus
(
ed.
)
-
AMA Winter Academic Conference <2019, Austin, Tex.>
-
2019
Persistent link: https://www.econbiz.de/10012256234
Saved in:
38
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
Noble, Stephanie M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009790822
Saved in:
39
Marketing theory and applications ; 2011=Vol. 22
Srinivasan, Raji
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260904
Saved in:
40
Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
Saved in:
41
Enhancing knowledge development in marketing ; Vol. 21
Easwar, Iyer
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009790863
Saved in:
42
Marketing management : a quarterly business management publication of the
American
Marketing
Association
American Marketing Association
-
Chicago, Ill. : AMA
-
1.1992 -
Persistent link: https://www.econbiz.de/10000536947
Saved in:
43
Big ideas and new methods in marketing : AMA Summer Academic Conference 2018 : AMA educators proceedings volume 29 : Boston, Massachusetts, USA, 10 - 12 August 2018
Gal, David
(
ed.
);
Hewett, Kelly
(
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); …
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AMA Summer Academic Conference <2018, Boston, Mass.>
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2018
Persistent link: https://www.econbiz.de/10012001462
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44
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
45
Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976560
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46
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
Saved in:
47
Innovation & sustainability in marketing : Summer Marketing Academic Conference 2017 : AMA educators proceedings volume 287 : San Francisco, California, USA, 4 - 6 August 2017
Haws, Kelly L.
(
ed.
);
Houston, Mark B.
(
ed.
); …
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Summer AMA Conference <2017, San Francisco, Calif.>
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2017
Persistent link: https://www.econbiz.de/10011811488
Saved in:
48
Marketing theory and applications ; 2008=Vol. 19
Brown, Tom
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003736879
Saved in:
49
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
50
Emerging international strategic frontiers : proceedings of the
American
Marketing
Association
's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
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