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Search: "Arroniz, Inigo"
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Beziehungsmarketing
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Relationship marketing
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1
Consumer behaviour
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Customer perception
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Retail trade
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SME
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Selling
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Servicedominant logic
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Small and medium retailers
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contingency theory
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customer acquisition
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customer retention
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English
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Arroniz, Inigo
4
Echambadi, Raj
2
Lee, Junsoo
2
Arroniz, Iñigo
1
Campos, Tontxu
1
Carter, Robert E.
1
Henderson, Conor M.
1
Narvaiza, Lorena
1
Palmatier, Robert W.
1
Reinartz, Werner
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Reinartz, Werner J.
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Ruiz de Olano, David
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Sawhney, Mohanbir
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Wolcott, Robert C.
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Faculty & research / Insead : working paper series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MIT sloan management review
1
The journal of personal selling & sales management : JPSSM
1
Universia business review : UBR
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ECONIS (ZBW)
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OLC EcoSci
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When services are offered by small and medium retailers : what is the customer's perception?
Narvaiza, Lorena
;
Ruiz de Olano, David
;
Campos, Tontxu
; …
- In:
Universia business review : UBR
(
2016
)
49
,
pp. 132-145
Persistent link: https://www.econbiz.de/10011686001
Saved in:
2
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
3
Empirical generalizations from brand extension research : how sure are we?
Echambadi, Raj
;
Arroniz, Inigo
;
Reinartz, Werner J.
; …
-
2006
Persistent link: https://www.econbiz.de/10003379004
Saved in:
4
Empirical generalizations from brand extension research: How sure are we?
Echambadi, Raj
;
Arroniz, Inigo
;
Reinartz, Werner
;
Lee, …
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
3
,
pp. 253-262
Persistent link: https://www.econbiz.de/10007278353
Saved in:
5
The 12 Different Ways for Companies to Innovate - Companies with a restricted view of innovation can miss opportunities. A new framework called the "innovation radar" helps avoid t...
Sawhney, Mohanbir
;
Wolcott, Robert C.
;
Arroniz, Inigo
- In:
MIT sloan management review
47
(
2006
)
3
,
pp. 75-87
Persistent link: https://www.econbiz.de/10007222365
Saved in:
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