Battistella-Lima, Suzana; Veludo-de-Oliveira, Tânia; … - In: Journal of Services Marketing 34 (2020) 6, pp. 819-831
Purpose: The purpose of this paper is to investigate whether and to what extent different forms of symbiotic relationships (named mutualism and collaboration) within a usage centre lead to different levels of value in use for its resource integrators. This study focusses on the educational...