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Search: "Bekk, Magdalena"
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Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Gamification
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising effects
2
Age group
2
Altersgruppe
2
Beziehungsmarketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Computerspiel
2
Customer satisfaction
2
Experiment
2
Game theory
2
Gameful experience
2
Kundenzufriedenheit
2
Relationship marketing
2
Spieltheorie
2
Video game
2
Werbewirkung
2
Advertising
1
Aging population
1
Alternde Bevölkerung
1
Altersgrenze
1
Arbeitspsychologie
1
Attention
1
Attractiveness
1
Attractiveness similarity
1
Brand management
1
Brand personality
1
Confidence
1
Congruence
1
Corporate bylaws
1
Corporate culture
1
Customer Experience
1
Customer age
1
Customer retention
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10
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8
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1
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English
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Bekk, Magdalena
11
Spörrle, Matthias
6
Eppmann, René
3
Klein, Kristina
3
Felser, Georg
2
Völckner, Franziska
2
Kruse, Joachim
1
Landes, Miriam
1
Moser, Klaus
1
Sandner, Philipp
1
Spieß, Erika
1
Welpe, Isabell M.
1
Wolf, Friedemann
1
Woschée, Ralph
1
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Marketing : ZFP ; journal of research and management
4
Die Zukunft der Führung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
10
OLC EcoSci
1
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1
All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design
Bekk, Magdalena
;
Eppmann, René
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10013471033
Saved in:
2
Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René
;
Bekk, Magdalena
;
Klein, Kristina
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 98-115
Persistent link: https://www.econbiz.de/10011920070
Saved in:
3
WTG (Way to Go)! : how to take gamification research in marketing to the next level
Eppmann, René
;
Klein, Kristina
;
Bekk, Magdalena
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011939684
Saved in:
4
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
5
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
6
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
7
Essays on the effects of personality and fit on consumer behavior
Bekk, Magdalena
-
2015
Persistent link: https://www.econbiz.de/10011311263
Saved in:
8
Do you like being labeled a 60-plus? : how retirees develop group identification and evaluate age-related labels
Wolf, Friedemann
;
Bekk, Magdalena
;
Sandner, Philipp
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011560946
Saved in:
9
Auch in Zukunft nicht nur eine Frage der Person : Persönlichkeitskonzepte im organisationalen Führungskontext
Bekk, Magdalena
;
Spörrle, Matthias
- In:
Die Zukunft der Führung
,
(pp. 453-472)
.
2012
Persistent link: https://www.econbiz.de/10009699838
Saved in:
10
Facetten der Kongruenz : persönlichkeitsbasierte Ähnlichkeiten von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
Spörrle, Matthias
;
Bekk, Magdalena
;
Felser, Georg
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 180-194
Persistent link: https://www.econbiz.de/10008649959
Saved in:
11
Facetten der Kongruenz — Persönlichkeitsbasierte Ähnlichkeit von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit.
Spörrle, Matthias
;
Bekk, Magdalena
;
Felser, Georg
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 180-180
Persistent link: https://www.econbiz.de/10008454913
Saved in:
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