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Search: "Bhardwaj, Gunjan"
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Bhardwaj, Gunjan
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Eisingerich, Andreas B
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1
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
2
Essays on innovation roles and options
Bhardwaj, Gunjan
-
2015
Persistent link: https://www.econbiz.de/10011504473
Saved in:
3
Combination therapies or standalone interventions? : innovation options for pharmaceutical firms fighting cancer
Bhardwaj, Gunjan
;
Agrawal, Anshit
;
Tyagi, Rupesh
- In:
International journal of innovation management
19
(
2015
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011293452
Saved in:
4
Doing good and doing better despite negative information? : the role of corporate social responsibility in consumer resistance to negative information
Eisingerich, Andreas B
;
Rubera, Gaia
;
Seifert, Matthias
; …
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10008826886
Saved in:
5
DOES SOCIAL RESPONSIBILITY HELP PROTECT A COMPANY'S REPUTATION?
Eisingerich, Andreas B
;
Bhardwaj, Gunjan
- In:
MIT sloan management review
52
(
2011
)
3
,
pp. 18-19
Persistent link: https://www.econbiz.de/10008932723
Saved in:
6
Was sind Extremkäufer?
Eisingerich, Andreas B
;
Bhardwaj, Gunjan
;
Miyamoto, Yoshio
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
6
,
pp. 12-13
Persistent link: https://www.econbiz.de/10003966101
Saved in:
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