Sharifzadeh, Zahra; Brison, Natasha T.; Bennett, Gregg - In: Sport, Business and Management: An International Journal 11 (2021) 5, pp. 556-574
Purpose: This study investigates the personal branding strategies utilized by Iranian professional athletes. It also examines the challenges these athletes face in attempting to create a personal brand. For example, unlike their global counterparts, Iranian athletes’ access to social media is...