Browne, Sarah; Sharkey Scott, Pamela; Mangematin, Vincent; … - In: Journal of Business Strategy 39 (2018) 4, pp. 19-27
Purpose: The purpose of this paper is to provide guidelines for practitioners for developing creative strategies and new business models. Design/Methodology/Approach: This paper reviews more than 150 interviews with CEOs, directors and business unit heads from across functional areas over the...