Zeiss, Jessica; Carlson, Les; Harvey, Elise Johansen - In: American Journal of Business 35 (2020) 3/4, pp. 129-151
Purpose: Prior research has examined the sociopolitical force as simply a part of all types of environmental pressures, yet we argue that this force calls for a unique examination of marketing's role in firm responses to sociopolitical pressures. Understanding the degree to which firms attempt...