Lin, Yu-Hsin; Chain, Shiao-Ping; Tsai, Chih-Hung; Liu, … - In: International Journal of Academic Research in Business … 4 (2014) 3, pp. 148-159
Owing to the trend of mass customization, variation of product structure cannot be fixed or unchangeable. Therefore, substitutive materials policy is a popular used method to meet customers’ demand expectation. However, the management objectives of material substitution are various and...