Wang, Jue-Shyan; Chan, Shu-Ning - In: Research in World Economy 5 (2014) 2, pp. 56-67
The needs of customization are increasing gradually. It leads to various and customized products and service. The issue ¡°Mass Customization¡± also comes out for discussion. We use a game-theoretical model to discuss the competition between the firms with and without customization...