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Search: "Cowart, Kelly O."
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Cowart, Kelly O.
9
Brady, Michael K.
2
Fox, Gavin L.
2
Lehnert, Kevin D.
2
Wilson, Andrew E.
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Darke, Peter
1
Flynn, Leisa Reinecke
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1
Daddy dearest : the influence of paternal investment on attitude toward the advertisement
Cowart, Kelly O.
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 202-212
Persistent link: https://www.econbiz.de/10012260453
Saved in:
2
Empirical evidence of the effect of colorism on customer evaluations
Cowart, Kelly O.
;
Lehnert, Kevin D.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011970149
Saved in:
3
Empirical evidence of the effect of colorism on customer evaluations
Cowart, Kelly O.
;
Lehnert, Kevin D.
- In:
Psychology & Marketing
35
(
2018
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012083887
Saved in:
4
An examination of regifting
Swilley, Esther
;
Cowart, Kelly O.
;
Flynn, Leisa Reinecke
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 251-261
Persistent link: https://www.econbiz.de/10010391692
Saved in:
5
Targeting Miss Daisy : using age and gender to target unethical sales tactics
Cowart, Kelly O.
;
Darke, Peter
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10010259967
Saved in:
6
Religious affilliation : buffering negative reactions to service failures
Cowart, Kelly O.
;
Ramirez, Edward
;
Brady, Michael K.
- In:
The journal of services marketing
28
(
2014
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010343445
Saved in:
7
Pleasantly plump : offsetting negative obesity stereotypes for frontline service employees
Cowart, Kelly O.
;
Brady, Michael K.
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 365-378
Persistent link: https://www.econbiz.de/10010408219
Saved in:
8
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
9
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10008142731
Saved in:
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