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Search: "D'Rozario, Denver"
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Celebrity endorsement
4
Celebrity-Werbung
4
Dead celebrities
3
Delebs
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USA
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United States
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1
Advertising regulation
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D'Rozario, Denver
11
Petty, Ross
2
Yang, Guang
2
Petty, Ross D.
1
Williams, Jerome D.
1
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of customer behaviour
2
Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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OLC EcoSci
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1
The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
Saved in:
2
"Delebs" (dead celebrities) : why some succeed and some fail
D'Rozario, Denver
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10011745834
Saved in:
3
Dead celebrity (Deleb) use in marketing : an initial theoretical exposition
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 486-504
Persistent link: https://www.econbiz.de/10011508435
Saved in:
4
A comprehensive typology of prepurchase, external informations searchers
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 982-1005
Persistent link: https://www.econbiz.de/10011602987
Saved in:
5
The market for "Delebs" (dead celebrities) : a revenue analysis
D'Rozario, Denver
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011655574
Saved in:
6
A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
Saved in:
7
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
8
The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity
Petty, Ross
;
D'Rozario, Denver
- In:
International journal of advertising : the quarterly …
38
(
2009
)
4
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009976410
Saved in:
9
The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity
Petty, Ross
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008335939
Saved in:
10
Retail Redlining: Definition, Theory, Typology, and Measurement
D'Rozario, Denver
;
Williams, Jerome D.
- In:
Journal of macromarketing : examining the interactions …
25
(
2005
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10006873666
Saved in:
11
The Structure and Properties of the Consumer Susceptibility to Interpersonal Influence Scale in Two Immigrant Populations in the U.S.
D'Rozario, Denver
- In:
Journal of international consumer marketing
13
(
2001
)
2
,
pp. 77-102
Persistent link: https://www.econbiz.de/10007113891
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