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2002-2009
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Diego, Patricia
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Guerrero, Enrique
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Handbook of social media management : value chain and business models in changing media markets
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Information systems and management in media and entertainment industries
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ECONIS (ZBW)
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Multi-screen viewing and contents : understanding connected TV
Diego, Patricia
;
Etayo, Cristina
;
Guerrero, Enrique
- In:
Information systems and management in media and …
,
(pp. 25-46)
.
2016
Persistent link: https://www.econbiz.de/10011627259
Saved in:
2
Distributing audiovisual contents in the new digital scenario : multiplatform strategies of the main Spanish TV networks
Guerrero, Enrique
;
Diego, Patricia
;
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 349-373)
.
2013
Persistent link: https://www.econbiz.de/10009762865
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