Stieler, Maximilian; Henike, Tassilo - In: Creativity and Innovation Management 31 (2021) 1, pp. 35-48
innovation nudging as a novel approach, aiming to overcome the limitations of traditional corporate innovation management … behaviour, prior research has well explored the limits of such approaches. In contrast, nudging addresses subtly persons … observation of the introduction of innovation nudging at a leading German manufacturer of pumps, our results answer how different …