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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Who needs a reason to indulge? : happiness following reason-based indulgent consumption
Espinoza Petersen, Francine
;
Dretsch, Heather Johnson
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011817016
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2
Hearing their voice : when brand co-creation leads to social brand engagement
Dretsch, Heather Johnson
;
Kirmani, Amna
- In:
Consumer psychology in a social media world
,
(pp. 135-153)
.
2016
Persistent link: https://www.econbiz.de/10011586384
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