Hallberg, Annika; Friberg, Susana; Myhrman, Paulina - In: Eurasian Journal of Business and Management 2 (2014) 1, pp. 1-13
The Swedish ice cream market of today is dominated by a few major market leaders, which makes it a challenge for small firms to make themselves visible and survive on a long-term basis. The aim of this article is to investigate and understand how small firms in the ice cream business market...