BUZILÄ‚ Nicoleta; DRAGOTÄ‚ Violeta Gianina; … - In: Anale. Seria Stiinte Economice. Timisoara XIX (2013) May, pp. 102-107
The private brands of stores already have loyal consumers, given that rural inhabitants have the highest incidence of consumption in many categories of own brand food products or non-food. Nationally, almost 8 out of 10 consumers of own brand food products are regular consumers, according to a...