Line, Nathaniel Discepoli; Hanks, Lydia; Dogru, Tarik - In: International Journal of Contemporary Hospitality Management 32 (2020) 11, pp. 3479-3500
Purpose: With the proliferation of internet-based communication channels, understanding how restaurant consumers engage in electronic word of mouth (EWOM) has become an important field of academic pursuit. However, while communication channels have become more numerous and complex, the methods...