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Search: "Health marketing quarterly"
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Health marketing quarterly
409
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ECONIS (ZBW)
348
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61
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409
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1
Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns : a qualitative application of the health belief model
Davies, Clare
;
Mann, Alana
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10014422204
Saved in:
2
Examining the barriers to accepting big health data from a health marketeer's perspective
Benn, Rebecca
;
Shaw, Alan
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014294989
Saved in:
3
The relative impact of health communication conveyed via quick response codes : a conjoint experiment among young thai consumers doing grocery shopping
Fagerstrøm, Asle
;
Eriksson, Niklas
;
Khamtanet, Sirinna
; …
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10014295149
Saved in:
4
The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
Yin, Wenyan
;
Nusrat, Farhana
;
Huang, Yanliu
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10014333888
Saved in:
5
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
6
How scared are Americans of the Zika virus? : The role of threat, efficacy, and third-person perception to induce protective behaviors
Zheng, Nan
;
Vilela, Alexandra M.
;
Deshpande, Sameer
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10014333904
Saved in:
7
Telemedicine and direct to consumer advertising attitudes and the future of telehealth : women report telemedicine as a comfortable option for accessing birth control
Johnson, Erika Katherine
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 309-325
Persistent link: https://www.econbiz.de/10014333918
Saved in:
8
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
9
Feeling pressured by health prevention campaigns as a motivational force : examining the role of visual and verbal mode design features
Möri, Michelle
;
Siegenthaler, Perina
;
Fahr, Andreas
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 337-355
Persistent link: https://www.econbiz.de/10013483449
Saved in:
10
An analysis of social marketing practice : factors associated with success
Akbar, M. Bilal
;
Garnelo-Gomez, Irene
;
Ndupu, Lawrence
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 356-376
Persistent link: https://www.econbiz.de/10013483452
Saved in:
11
The importance of personally relevant knowledge for pandemic risk prevention behavior : a multimethod analysis and two-country validation
Golden, Linda L.
;
Manika, Danae
;
Brockett, Patrick L.
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 223-237
Persistent link: https://www.econbiz.de/10012802271
Saved in:
12
Mass behaviour change amid COVID-19 : how public health information and social norms explain the transformation
Carlini, Joan
;
Fry, Marie-Louise
;
Grace, Debra
;
Fox, Melissa
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 352-374
Persistent link: https://www.econbiz.de/10014422171
Saved in:
13
People and place attachment : exploring compliance in neighborhood health centers
Rosenbaum, Mark
;
Kuppelwieser, Volker
;
Contreras …
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10014422172
Saved in:
14
Exploring consumer vulnerability in the consumption of menstrual products : insights from a developing country
Ndichu, Edna G.
;
Upadhyaya, Shikha
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 396-414
Persistent link: https://www.econbiz.de/10014422176
Saved in:
15
Let it out : A digital communication campaign to reduce suicide and mental health stigma in Kentucky farmers
Ward, Jeanne M.
;
Witt, Cheryl D.
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 434-457
Persistent link: https://www.econbiz.de/10014422207
Saved in:
16
Racism, self-rated general health status, and health-related quality of life among Black and Asian Americans
Xiao, Zhiwen
;
Zeng, Li
;
Pan, Po-Lin
;
Lee, Jae
;
Wu, Allen
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 458-481
Persistent link: https://www.econbiz.de/10014422214
Saved in:
17
Factors influencing actual usage of fitness tracking devices : empirical evidence from the UTAUT model
Mishra, Anubha
;
Baker-Eveleth, Lori
;
Gala, Prachi
; …
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 19-38
Persistent link: https://www.econbiz.de/10014294999
Saved in:
18
Exploring strategies to promote health services online : the role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health s...
Yang, Chun
;
Kim, Gawon
;
Jeong, Yongick
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014295002
Saved in:
19
Medical decision-making with tables and graphs : the role of cognition, emotions, and analytic thinking
Benoit, Ilgım Dara
;
Miller, Elizabeth G.
;
Mirabito, Ann M.
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10014295007
Saved in:
20
The effects of humor in health promotional messages on a college campus
Han, Jiyoon (Karen)
;
Stout, Patricia
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10014295032
Saved in:
21
The impact of country image and patient cosmopolitanism on medical tourism
Thelen, Shawn T.
;
Yoo, Boonghee
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 98-118
Persistent link: https://www.econbiz.de/10014295034
Saved in:
22
Patient consideration of local hospital, center of excellence, and medical tourism options for surgery
Yoo, Boonghee
;
Thelen, Shawn T.
;
Harrison, Kristina
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014295039
Saved in:
23
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
24
Mental health engagement : addressing a crisis in young adults
Kemp, Elyria
;
Chen, Han
;
Childers, Carla
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 153-173
Persistent link: https://www.econbiz.de/10014295091
Saved in:
25
Demystifying hospital charges for hospital readmissions in 2017 in the United States for psychosis (DRG = 885)
Chinta, Ravi
;
Singh, Japjot
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10014295131
Saved in:
26
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
27
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
28
The importance of health marketing and a research agenda
Parkinson, Joy
;
Davey, Janet
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 347-351
Persistent link: https://www.econbiz.de/10014422170
Saved in:
29
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
30
Perception of quality and implicitness of promises in medical services : a study in the military polyclinic of Rio de Janeiro
Troccoli, Irene Raguenet
;
Manhães, Vitor Martins
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10013336369
Saved in:
31
Patient demographics as determinants of where they go for hospitalization, what inpatient care they get, and what they are charged : A national study
Ford, Lori
;
Chinta, Ravi
;
Fiedler, Anne
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 315-336
Persistent link: https://www.econbiz.de/10013483445
Saved in:
32
Creating a marketing mix model for the marketing of medical devices through public procurement
Vukasović, Tina
;
Sluga, Anita
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 377-397
Persistent link: https://www.econbiz.de/10013483454
Saved in:
33
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
Saved in:
34
How cosmetic surgeons portray cosmetic procedures through Instagram? : a content analysis on cosmetic surgeons' posts on Instagram
Tootoonchi Tabrizi, Maryam
;
Öztürk, Sevgi Ayşe
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10013356982
Saved in:
35
Adoption of E-health platforms by medical practitioners : mediating effect of attitude on E-health platforms usage
Singh, Ankit
;
Ravi, Priya
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10013356985
Saved in:
36
Health care utilization among beneficiaries with diabetes from federally qualified health centers : analysis from a Medicaid managed care organization
Austin, Shamly
;
Clarke, Meredith
;
Zhang, Yuan
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 74-87
Persistent link: https://www.econbiz.de/10013356992
Saved in:
37
The role of informational feedback as a game mechanic on user perceptions, attitudes and the intention to continue using a gamified Health Behaviour Change Support System
Panattil, Sebastian Joy
;
George, Anoop
;
Joy, Manu Melwin
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10013356995
Saved in:
38
Using social marketing to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
39
The vegetable divide : Americans' knowledge of dietary guidelines and willingness to make healthy changes
Macias, Wendy
;
English, Ashley E.
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10013357029
Saved in:
40
New product development and at-home medical tests
Campbell, Savannah
;
Mitchell, Mark
;
Christia, Jerome
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10013357069
Saved in:
41
The influence of financial performance on marketing expenditures among U.S. hospitals participating in the Medicare program
Di Paolo Harrison, Brandon
;
Cockrell, Susan R.
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 150-158
Persistent link: https://www.econbiz.de/10013357082
Saved in:
42
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
43
Use of social media in healthcare
El Hajjar, Samer
;
Ouaida, Fadila
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013357093
Saved in:
44
A meta-analysis of the determinants of patient satisfaction and loyalty
Olesen, Karin
;
Bathula, Hanoku
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 191-210
Persistent link: https://www.econbiz.de/10013357112
Saved in:
45
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
46
Health choices and risk perception in elderly consumers : a systematic review
Guido, Gianluigi
;
Mileti, Antonio
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 230-248
Persistent link: https://www.econbiz.de/10013417445
Saved in:
47
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
48
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
49
Improving pharmacy performance through market orientation and the implementation of expanded pharmacy services
Wilson, Grant Alexander
;
Perepelkin, Jason
;
Zhang, David Di
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 280-296
Persistent link: https://www.econbiz.de/10013417449
Saved in:
50
Is social media a panacea for social marketing communication? : a scoping review
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10013417450
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