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Search: "Hess, Jeffrey S."
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Danes, Jeffrey E.
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Qualitative market research : an international journal
4
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
Saved in:
2
On the validity of measuring brand images by rating concepts and free associations
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10009428110
Saved in:
3
A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10010003221
Saved in:
4
On the validity of measuring brand images by rating concepts and free associations
Danes, Jeffrey E
;
Hess, Jeffrey S
;
Story, John W
; …
- In:
The journal of brand management : an international journal
19
(
2012
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10009816254
Saved in:
5
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
Saved in:
6
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10009853857
Saved in:
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