Cunningham, Lawrence F.; Young, Clifford E.; Hu, Zuohao - In: International Journal of Information Systems in the … 5 (2013) 1, pp. 17-32
This paper examines how customers view a set of hybrid services (eleven generic and self-service technologies) in the U.S. and China. The data are collected using questionnaires on location in the U.S. and China and are analyzed using multidimensional scaling. The study indicates that two...