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Search: "Huang, Hazel H."
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Huang, Hazel H.
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1
Limited‐edition advertising does not always work for luxury brands : The influence of consumption contexts
Tseng, Ting‐hsiang
;
Huang, Hazel H.
;
Liu, Matthew Tingchi
- In:
Journal of Consumer Behaviour
20
(
2021
)
5
,
pp. 1204-1215
Persistent link: https://www.econbiz.de/10012535053
Saved in:
2
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
Saved in:
3
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
4
The transfer and limitations of the relationship metaphor in identity-relevant consumption situations
Huang, Hazel H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 244-261)
.
2012
Persistent link: https://www.econbiz.de/10009739814
Saved in:
5
Are Consumer and Brand Personalities the Same?
Huang, Hazel H.
;
Mitchell, Vincent‐Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009960997
Saved in:
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