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Search: "Jacobi, Erik S."
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Journal of marketing management : MM
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Marketing performativity : theories, practices and devices
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"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
2
Mystify me : Coke, terror and the symbolic immortality boost
Freund, James
;
Jacobi, Erik S.
- In:
Marketing theory
16
(
2016
)
3
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011613638
Saved in:
3
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
4
Revenge of the brand monsters : how Goldman Sachs' doppelgänger turned monstrous
Freund, James
;
Jacobi, Erik S.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10009733421
Saved in:
5
Revenge of the brand monsters: How Goldman Sachs doppelgnger turned monstrous
Freund, James
;
Jacobi, Erik S.
- In:
Journal of marketing management : MM
29
(
2013
)
1
,
pp. 175-194
Persistent link: https://www.econbiz.de/10010093125
Saved in:
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