Gammoh, Bashar S.; Mallin, Michael L.; Pullins, Ellen Bolman - In: Journal of Business & Industrial Marketing 33 (2018) 3, pp. 277-290
Purpose: The purpose of the study is to address the gap in understanding how the brand influences sales outcomes by focusing one’s attention on the salesperson perceptions of the brand and the salesperson brand selling confidence. Design/methodology/approach: The study uses a cross-section...