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Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels
;
Jones, Richard
;
Al Zagir, Nadia
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
Saved in:
2
The reform of the olive oil regime and its impacts on the olive and olive oil sector : a case study in Northern Portugal, Trás-os-Montes
Duarte, Maria Filomena Ramos
;
Jones, Nádia
;
Lúcio, Carla
- In:
New medit : mediterranean journal of economics, …
5
(
2006
)
2
,
pp. 4-15
Persistent link: https://www.econbiz.de/10003404599
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