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Journal of Marketing for Higher Education
270
Journal of marketing for higher education
239
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205
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1
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
2
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future students' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
3
Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education
Yavas, Ugar
;
Shemwell, Donald J.
- In:
Journal of Marketing for Higher Education
7
(
1996
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10010620258
Saved in:
4
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
5
Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan
;
Ho, Jessica Sze Yin
;
Al …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
Saved in:
6
Special issue: Marketing for higher education in developing countries
Maringe, Felix
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009655117
Saved in:
7
Editorial: Marketing for higher education in developing countries : emphases and omissions
Maringe, Felix
;
Mourad, Maha
- In:
Journal of marketing for higher education
22
(
2012
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009657720
Saved in:
8
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
9
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
10
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
11
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
Saved in:
12
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska
;
Cervera-Taulet, Amparo
;
Wymer, Walter
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
Saved in:
13
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
14
Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Kim, Young Do
;
Nam, Changhyun
;
LaPlaca, Ashley M.
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014286229
Saved in:
15
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
16
Positioning strategies and rankings in the HE : congruence and contradictions
Kethüda, Önder
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 97-123
Persistent link: https://www.econbiz.de/10014286246
Saved in:
17
The roles of the country's cognitive, affective, and personality aspects in international students' decision-making
Hendriana, Evelyn
;
Khairil Wahidin Awang
;
Raja Nerina …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10014419262
Saved in:
18
What affects university image and students' supportive attitudes : the 4Q Model
Erkan, Ismail
;
Unal, Sevtap
;
Acikgoz, Fulya
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014419293
Saved in:
19
Commitment of key internal stakeholders during internationalization : challenges of an emerging market culture
Volkova, Natalia V.
;
Plakhotnik, Maria Sergeevna
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10014419317
Saved in:
20
Co-creating positive outcomes in higher education : are students ready for co-creation?
Tarı Kasnakoğlu, Berna
;
Mercan, Hande
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10013277223
Saved in:
21
Mobile social media marketing : a new marketing channel among digital natives in higher education?
Wong, Lai-Wan
;
Tan, Garry Wei-Han
;
Hew, Jun-Jie
;
Ooi, …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 113-137
Persistent link: https://www.econbiz.de/10013277228
Saved in:
22
Digital technology and eWOM in the context of higher education : a study from Portugal and Spain
Ferreira, Bruno Morgado
;
Abrantes, José Luis
;
Seabra, …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 159-178
Persistent link: https://www.econbiz.de/10013483254
Saved in:
23
Marketing for Higher Education in Developing Countries: emphases and omissions
Maringe, Felix
;
Mourad, Maha
- In:
Journal of marketing for higher education
22
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010014569
Saved in:
24
Marketing for Higher Education in Developing Countries: emphases and omissions
Maringe, Felix
;
Mourad, Maha
- In:
Journal of Marketing for Higher Education
22
(
2012
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010620233
Saved in:
25
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
26
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
27
The effect of perceived service quality, satisfaction and loyalty on perceived job performance : perceptions of university graduates
Chikazhe, Lovemore
;
Makanyeza, Charles
;
Kakava, …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013277068
Saved in:
28
Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
Espinoza, Oscar
;
González, Luis Eduardo
;
Sandoval, Luis
; …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10013277213
Saved in:
29
Achieving university libraries user loyalty through user satisfaction : the role of service quality
Twum, Kojo Kakra
;
Adams, Matilda
;
Budu, Stephen
;
Budu, …
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10013277219
Saved in:
30
Is university performance embedded in university-industry collaboration, marketization and information disclosure? : evidence from India
Chatterji, Niti
;
Rameshwar, Rudra
;
Kiran, Ravi
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013277226
Saved in:
31
Exploring the determinants of choosing an academic destination under a short-term mobility : a cross-cultural comparison of Poland and Portugal
Kosmaczewska, Joanna
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10013277230
Saved in:
32
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
33
Effect of university-enterprise alliance orientation on university's innovation performance and market performance : evidence from Vietnam
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 238-258
Persistent link: https://www.econbiz.de/10013483259
Saved in:
34
The influence of course experience, satisfaction, and loyalty on students' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
35
An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
Jeckells, Harriet
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 278-304
Persistent link: https://www.econbiz.de/10013483262
Saved in:
36
Logos, ethos, pathos and the marketing of higher education
Hill, Jemma Helen Oeppen
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10012258498
Saved in:
37
Revisiting integrated marketing communication (IMC) : a scale to assess IMC in higher education (HE)
Gordon-Isasi, Janire
;
Narvaiza, Lorea
;
Gibaja Martíns, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 58-90
Persistent link: https://www.econbiz.de/10012549778
Saved in:
38
From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.
;
Srivastava, R. V.
;
Roy, Donald P.
; …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012549779
Saved in:
39
Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)
Farhat, Kashif
;
Mokhtar, Sany Sanuri Mohd
;
Salniza Md. …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 107-135
Persistent link: https://www.econbiz.de/10012549781
Saved in:
40
Facebook for Public Relations in the higher education field : a study from four countries Czechia, Slovakia, Poland and Hungary
Eger, Ludvík
;
Egerová, Dana
;
Tomczyk, Lukasz
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012695060
Saved in:
41
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
42
Moderating effect of perceived trust on service quality : student satisfaction relationship : evidence from Indian higher management education institutions
Sonali Singh
;
Jasial, Sumeet Singh
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 280-304
Persistent link: https://www.econbiz.de/10012695063
Saved in:
43
Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah
;
Vamosiu, Adriana
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012549773
Saved in:
44
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
45
Closing the loop : co-designing with students for greater market orientation
Dollinger, Mollie
;
Vanderlelie, Jessica
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10012549776
Saved in:
46
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
47
Differentiated : segmentation for improved learning strategies
Nonis, Sarath A.
;
Hudson, Gail I.
;
Philhours, Melodie J.
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10012695054
Saved in:
48
Understanding alumni-alma mater commitment relationships upstream and downstream
Pedro, Ilda Maria
;
Mendes, Júlio
;
Pereira, Luis Nobre
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012695055
Saved in:
49
The influence of student-university identification on student's advocacy intentions : the role of student satisfaction and student trust
Abdelmaaboud, Abdelhamid K.
;
Polo Peña, Ana Isabel
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 197-219
Persistent link: https://www.econbiz.de/10012695058
Saved in:
50
Marketing for higher education : a relationship marketing approach
Helgesen, Øyvind
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 50-78
Persistent link: https://www.econbiz.de/10003777864
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