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Search: "Journal of marketing research : JMR"
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Journal of marketing research : JMR
2,469
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1,379
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1,090
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1
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
2
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
3
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
4
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
5
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
Saved in:
6
Journal of Marketing Research : 1964 - 1969, the Bob Ferber years
Morrison, Donald G.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 92-93
Persistent link: https://www.econbiz.de/10010349018
Saved in:
7
Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
Meyer, Robert J.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009715283
Saved in:
8
Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
Meyer, Robert
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010084373
Saved in:
9
Field experimentation in marketing research
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
Saved in:
10
RESEARCH APPLICATIONS - Applications of Marketing Research
In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 501-502
Persistent link: https://www.econbiz.de/10009827717
Saved in:
11
Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making
Lynch Jr, John G
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. SIV
Persistent link: https://www.econbiz.de/10010011282
Saved in:
12
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
13
Journal of Marketing Research
Somkotra, T
;
Vachirarojpisan, T
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. i
Persistent link: https://www.econbiz.de/10008352935
Saved in:
14
JMR : The Bass years (1972 - 1975)
Montgomery, David B.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 96-100
Persistent link: https://www.econbiz.de/10010349014
Saved in:
15
Journal of Marketing Research
In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. i-1
Persistent link: https://www.econbiz.de/10008340000
Saved in:
16
Journal of Marketing Research
In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. i
Persistent link: https://www.econbiz.de/10008307899
Saved in:
17
Journal of Marketing Research
In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. i
Persistent link: https://www.econbiz.de/10008226435
Saved in:
18
Journal of Marketing Research
In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. i
Persistent link: https://www.econbiz.de/10008274875
Saved in:
19
Journal of Marketing Research
In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. i
Persistent link: https://www.econbiz.de/10008165071
Saved in:
20
Journal of Marketing Research
In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. i
Persistent link: https://www.econbiz.de/10008254312
Saved in:
21
Journal of Marketing Research
In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. i
Persistent link: https://www.econbiz.de/10007894086
Saved in:
22
Journal of Marketing Research
In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. i
Persistent link: https://www.econbiz.de/10007987574
Saved in:
23
Journal of Marketing Research
In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. i
Persistent link: https://www.econbiz.de/10008076040
Saved in:
24
Journal of Marketing Research
In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. i
Persistent link: https://www.econbiz.de/10008052529
Saved in:
25
Journal of Marketing Research
In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. i
Persistent link: https://www.econbiz.de/10008148360
Saved in:
26
Journal of Marketing Research
In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. i
Persistent link: https://www.econbiz.de/10008110494
Saved in:
27
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
28
Journal of Marketing Research
In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. i
Persistent link: https://www.econbiz.de/10007751290
Saved in:
29
Journal of Marketing Research
In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. i
Persistent link: https://www.econbiz.de/10007719288
Saved in:
30
Journal of Marketing Research: Subject and Author Index Vol. XLIV, 2007
In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 715
Persistent link: https://www.econbiz.de/10007860730
Saved in:
31
Journal of Marketing Research
In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. i
Persistent link: https://www.econbiz.de/10007860744
Saved in:
32
Journal of Marketing Research in the New Competitive Journalistic Environment
Huber, Joel
- In:
Journal of marketing research : JMR
44
(
2007
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10007596673
Saved in:
33
Journal of Marketing Research
In:
Journal of marketing research : JMR
44
(
2007
)
1
,
pp. i
Persistent link: https://www.econbiz.de/10007596674
Saved in:
34
A New Reviewing System for Journal of Marketing Research
Winer, Russell S.
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 135-136
Persistent link: https://www.econbiz.de/10006640232
Saved in:
35
Journal of Marketing Research
In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. i
Persistent link: https://www.econbiz.de/10007270440
Saved in:
36
Journal of Marketing Research: Annotated Subject Index and Author-Title Index Vol. XLIII, 2006
In:
Journal of marketing research : JMR
43
(
2006
)
4
,
pp. 705
Persistent link: https://www.econbiz.de/10007301081
Saved in:
37
Journal of Marketing Research: 2 Ps
Wittink, Dick R.
- In:
Journal of marketing research : JMR
41
(
2004
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10006648042
Saved in:
38
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
39
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
40
Man versus machine : resisting automation in identity-based consumer behavior
Leung, Eugina
;
Paolacci, Gabriele
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 818-831
Persistent link: https://www.econbiz.de/10011971225
Saved in:
41
To bargain or not to bargain : the role of fixed costs in price negotiations
Jindal, Pranav
;
Newberry, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 832-851
Persistent link: https://www.econbiz.de/10011971230
Saved in:
42
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
43
Spillover effects of mission activities on revenues in nonprofit health care : the case of Aravind Eye Hospitals, India
Gupta, Sachin
;
Palsule-Desai, Omkar D.
;
Gnanasekaran, C.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 884-899
Persistent link: https://www.econbiz.de/10011971272
Saved in:
44
"There ain’t no such thing as a free lunch" : consumers’ reactions to pseudo-free offers
Dallas, Steven K.
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 900-915
Persistent link: https://www.econbiz.de/10011971275
Saved in:
45
The effect of perceived similarity on sequential risk taking
Webb, Elizabeth C.
;
Shu, Suzanne B.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 916-933
Persistent link: https://www.econbiz.de/10011971288
Saved in:
46
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
47
When and how managers' responses to online reviews affect subsequent reviews
Wang, Yang
;
Chaudhry, Alexander
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011844978
Saved in:
48
Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
Marinova, Detelina
;
Singh, Sunil K.
;
Singh, Jagdip
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011844990
Saved in:
49
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
50
Are you back for good or still shopping around? : investigating customers’ repeat churn behavior
Kumar, V.
;
Leszkiewicz, Agata
;
Herbst, Angeliki
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011844998
Saved in:
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