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Search: "Journal of the Academy of Marketing Science"
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Consumer behaviour
266
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266
Relationship marketing
165
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109
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109
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86
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86
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77
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76
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76
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72
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72
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60
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59
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58
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58
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55
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55
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54
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52
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52
Dienstleistungsqualität
51
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51
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51
Unternehmenserfolg
50
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49
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48
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48
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48
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39
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39
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37
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37
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36
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36
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36
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35
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32
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Homburg, Christian
39
Grewal, Dhruv
37
Palmatier, Robert W.
25
Kumar, V.
23
Lusch, Robert F.
18
Bagozzi, Richard P.
17
Hulland, John
17
Morgan, Neil A.
17
Evans, Kenneth R.
16
Houston, Mark B.
16
Hult, G. Tomas M.
16
Parasuraman, A.
14
Vargo, Stephen L.
14
Wieseke, Jan
14
Calantone, Roger J.
13
Varadarajan, Rajan
13
Hamilton, Rebecca W.
12
Hoyer, Wayne D.
12
Johnson, Jean L.
11
Lam, Son K.
11
Luo, Xueming
11
Monroe, Kent B.
11
Rust, Roland T.
11
Ruyter, Ko de
11
Singh, Jagdip
11
Zinkhan, George M.
11
Burton, Scot
10
Fürst, Andreas
10
Katsikeas, Constantine S.
10
Lehmann, Donald R.
10
Noble, Stephanie M.
10
Samiee, Saeed
10
Stewart, David W.
10
Bearden, William O.
9
Bitner, Mary Jo
9
Diamantopoulos, Adamantios
9
Hughes, Douglas E.
9
Mengüç, Bülent
9
Mentzer, John T.
9
Moschis, George P.
9
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Journal of the Academy of Marketing Science
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947
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2
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1
The
Journal
of
the
Academy
of
Marketing
Science
at 50 : a historical analysis
Borah, Abhishek
;
Bonetti, Francesca
;
Calma, Angelito
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 222-243
Persistent link: https://www.econbiz.de/10013493179
Saved in:
2
Call for Papers: Special Issue of the
Journal
of
the
Academy
of
Marketing
Science
-A Tribute to Peter Drucker
Day, George
;
Slater, Stan
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
3
,
pp. 468
Persistent link: https://www.econbiz.de/10007263737
Saved in:
3
Call for Papers: Special Issue of
Journal
of
the
Academy
of
Marketing
Science
on "Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue"
Lusch, Robert F.
;
Vargo, Stephen L.
;
Ballantyne, David
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 273
Persistent link: https://www.econbiz.de/10006148994
Saved in:
4
INDEX to
JOURNAL
OF
THE
ACADEMY
OF
MARKETING
SCIENCE
In:
Journal of the Academy of Marketing Science
33
(
2005
)
4
,
pp. 640
Persistent link: https://www.econbiz.de/10006149554
Saved in:
5
Journal
of
the
Academy
of
Marketing
Science
, 2000 to 2003
Varadarajan, P.R.
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
4
,
pp. 365-367
Persistent link: https://www.econbiz.de/10006150960
Saved in:
6
The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS
Malhotra, Naresh K.
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
4
,
pp. 291-298
Persistent link: https://www.econbiz.de/10006154318
Saved in:
7
A taxonomy of marketing organizations
McAlister, Leigh
;
Germann, Frank
;
Chisam, Natalie
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 617-635
Persistent link: https://www.econbiz.de/10014251249
Saved in:
8
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
9
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
10
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
11
You want to sell this to me twice!? : how perceptions of betrayal may undermine internal product upgrades
Garbas, Janina
;
Schubach, Sebastian
;
Mende, Martin
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014251163
Saved in:
12
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
13
Software multihoming to distal markets : evidence of cannibalization and complementarity in the video game console industry
Wiegand, Nico
;
Peers, Yuri
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 393-417
Persistent link: https://www.econbiz.de/10014251182
Saved in:
14
Narrative curation and stewardship in contested marketspaces
Mars, Matthew M.
;
Schau, Hope Jensen
;
Thorp, Tyler E.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014251186
Saved in:
15
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
16
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
17
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
18
Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
;
Peters, Linda
;
Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10013493116
Saved in:
19
The value of context-specific studies for marketing
Stremersch, Stefan
;
González, Jorge
;
Valenti, Albert
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10013493135
Saved in:
20
Consequences of platforms' remuneration models for digital content : initial evidence and a research agenda for streaming services
Meyn, Janek
;
Kandziora, Michael
;
Albers, Sönke
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10013493148
Saved in:
21
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
22
Voice bots on the frontline : coice-based interfaces enhance flow-like consumer experiences & boost service outcomes
Zierau, Naim
;
Hildebrand, Christian
;
Bergner, Anouk Samantha
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 823-842
Persistent link: https://www.econbiz.de/10014326652
Saved in:
23
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
24
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
Saved in:
25
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
26
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
27
How attributions of coproduction motives shape customer relationships over time
Güntürkün, Pascal
;
Haumann, Till
;
Schons, Laura Marie
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 990-1018
Persistent link: https://www.econbiz.de/10014336044
Saved in:
28
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
29
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
30
Franchising structure changes and shareholder value : evidence from store buybacks and refranchising
Sadovnikova, Anna
;
Kacker, Manish
;
Mishra, Saurabh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10014336208
Saved in:
31
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
32
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
33
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
34
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
35
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
36
Membership directory / Academy of Marketing Science
Academy of Marketing Science
-
Ruston, LA
-
2012/13 - 2017/18; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009775228
Saved in:
37
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
38
Going healthy : how product characteristics influence the sales impact of front-of-pack health symbols
Maesen, Stijn
;
Lamey, Lien
;
Ter Braak, Anne
;
Jansen, Léon
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 108-130
Persistent link: https://www.econbiz.de/10012819743
Saved in:
39
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
40
Trojan horse or useful helper? : a relationship perspective on artificial intelligence assistants with humanlike features
Uysal, Ertugrul
;
Alavi, Sascha
;
Bezençon, Valéry
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1153-1175
Persistent link: https://www.econbiz.de/10013463891
Saved in:
41
Artificial intelligence focus and firm performance
Mishra, Sagarika
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1176-1197
Persistent link: https://www.econbiz.de/10013463893
Saved in:
42
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
43
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
44
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
45
The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng
;
Cai, Fengyan Cindy
;
Bodenhausen, Galen V.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 521-537
Persistent link: https://www.econbiz.de/10013199126
Saved in:
46
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
47
Collect them all! : increasing product category cross-selling using the incompleteness effect
Bauer, Christoph
;
Spangenberg, Katie
;
Spangenberg, Eric R.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 713-741
Persistent link: https://www.econbiz.de/10013389251
Saved in:
48
Augmented reality-delivered product information at the point of sale : when information controllability backfires
Hoffmann, Stefan
;
Joerß, Tom
;
Mai, Robert
;
Akbar, Payam
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 743-776
Persistent link: https://www.econbiz.de/10013389259
Saved in:
49
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
50
Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
Saved in:
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