Park, Seong-Yeon; Kang, Yeu-Jin - In: Journal of Global Scholars of Marketing Science 23 (2013) 4, pp. 460-472
This study aims to examine consumers' narcissism, impression management, and e-WOM behavior in social networking sites (SNS) and social commerce. Focus groups and in-depth interviews were conducted and a diverse pool of information on experiences and perspectives on social commerce and SNS was...