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Search: "Kapferer, Jean-Noe͏̈l"
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Brand management
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Kapferer, Jean-Noe͏̈l
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Revue française de gestion : hommes et techniques
8
L' expansion : le magazine qui donne du sens à l'économie
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Problèmes économiques : le meilleur de la presse et des revues pour suivre l'actualité
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Analyse financière
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Le Progrès scientifique
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Les cahiers de recherche / Centre d'Enseignement Supérieur des Affaires ; Ecole des Hautes Etudes Commerciales ; Institut Supérieur des Affaires ; Centre de Formation Continue ; Internat C.E.S.A.
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Revue française du marketing
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OLC EcoSci
19
ECONIS (ZBW)
6
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Are luxury brands really a financial dream?
Kapferer, Jean-Noe͏̈l
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10010006569
Saved in:
2
The two business cultures of luxury brands
Kapferer, Jean-Noe͏̈l
- In:
Brand culture
,
(pp. 67-76)
.
2005
Persistent link: https://www.econbiz.de/10003239258
Saved in:
3
Führung von Markenportfolios
Kapferer, Jean-Noe͏̈l
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 797-810)
.
2005
Persistent link: https://www.econbiz.de/10003100748
Saved in:
4
DOSSIER - INDUSTRIE DE GRANDE CONSOMMATION - L'ÈRE DU CHOIX ET DE LA QUALITÉ - LES MARQUES, UN ACTIF CONDITIONNEL
Kapferer, Jean-Noe͏̈l
- In:
Analyse financière
(
2006
)
19
,
pp. 16-18
Persistent link: https://www.econbiz.de/10007948036
Saved in:
5
Les marques face au hard discount: quelle marge de manoeuvre ? - Revue française de gestion
Kapferer, Jean-Noe͏̈l
- In:
Problèmes économiques : le meilleur de la presse et …
(
2005
)
2881
,
pp. 23-24
Persistent link: https://www.econbiz.de/10007433097
Saved in:
6
Corporate brand and organizational identity
Kapferer, Jean-Noe͏̈l
- In:
Corporate and organizational identities : integrating …
,
(pp. 175-193)
.
2002
Persistent link: https://www.econbiz.de/10001725528
Saved in:
7
Point de vue -- Les marques face au hard discount. Quelles stratégies ?
Kapferer, Jean-Noe͏̈l
- In:
Revue française de gestion : hommes et techniques
(
2004
)
150
,
pp. 203-210
Persistent link: https://www.econbiz.de/10007958756
Saved in:
8
Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers
Schuiling, Isabelle
;
Kapferer, Jean-Noe͏̈l
- In:
Journal of international marketing
12
(
2004
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10007228935
Saved in:
9
Luxusmarken
Kapferer, Jean-Noe͏̈l
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 345-364)
.
2001
Persistent link: https://www.econbiz.de/10002990303
Saved in:
10
Dossier : Les marques : enjeux et stratégies - Réinventer la marque ?
Kapferer, Jean-Noe͏̈l
- In:
Revue française de gestion : hommes et techniques
(
2003
)
145
,
pp. 119-130
Persistent link: https://www.econbiz.de/10007963962
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