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Search: "Kocyigit, Orhan"
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Brand image
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Kocyigit, Orhan
4
Ringle, Christian M
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Ringle, Christian M.
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Schriftenreihe Studien zum Konsumentenverhalten
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The journal of brand management : an international journal
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Brand Confusion und der Verfall des Markenwerts : eine empirische Untersuchung unter Verwendung des PLS-Verfahrens
Kocyigit, Orhan
-
2012
Persistent link: https://www.econbiz.de/10009556987
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2
Brand Confusion und der Verfall des Markenwerts : e. empirische Untersuchung unter Verwendung des PLS-Verfahrens
Kocyigit, Orhan
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013435842
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3
The impact of brand confusion on sustainable brand satisfaction and private label proneness : a subtle decay of brand equity
Kocyigit, Orhan
;
Ringle, Christian M.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009409560
Saved in:
4
The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity
Kocyigit, Orhan
;
Ringle, Christian M
- In:
The journal of brand management : an international journal
19
(
2011
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009809124
Saved in:
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