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Le, Huong
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Cultural and technological influences on global business
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Handbook of research on effective marketing in contemporary globalism
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Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
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2
A synthesis of globalisation, business culture and e-business adoption in Vietnam
Le, Huong
;
Koo, Fung Kuen
;
Sargent, Jason
- In:
Cultural and technological influences on global business
,
(pp. 120-141)
.
2013
Persistent link: https://www.econbiz.de/10009757273
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