Hsieh, Yu-Chin Jerrie; Lee, Zui Chih; Yin, Ping - In: International Journal of Wine Business Research 31 (2019) 1, pp. 89-108
Purpose: The purpose of this study is to delineate the role of wine at hotels from the customer’s perspective by analyzing New York City hotel reviews posted on TripAdvisor. Design/methodology/approach: This study used content analysis to study 26,831 wine-relevant reviews that had been...