Lin, Ling-Zhong; Hsu, Tsuen-Ho - In: Quality & Quantity: International Journal of Methodology 46 (2012) 6, pp. 1847-1864
The image situation in a store includes various stimuli, such as color, sound, scent, taste, layout and space, which are important clues for buyers. This paper describes store image response and a fuzzy logic model developed by comprehensive literature studies on image measurements (including...