//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Loroz, Peggy Sue"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
2
Brand image
2
Markenimage
2
Werbewirkung
2
Brand
1
Brand management
1
Comparison
1
Consumer behaviour
1
Elderly people
1
Junge Erwachsene
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Materialism
1
Materialismus
1
Personality psychology
1
Persönlichkeitspsychologie
1
Vergleich
1
Young adults
1
Ältere Menschen
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Undetermined
3
Author
All
Loroz, Peggy Sue
6
Braig, Bridgette M.
1
Helgeson, James G
1
Helgeson, James G.
1
Lichtenstein, Donald R.
1
Published in...
All
Psychology & marketing
3
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
OLC EcoSci
4
ECONIS (ZBW)
2
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue
;
Braig, Bridgette M.
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
Saved in:
2
Boomers and their babies : an exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
Loroz, Peggy Sue
;
Helgeson, James G.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 289-306
Persistent link: https://www.econbiz.de/10009787444
Saved in:
3
Boomers and their babies : an exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
Loroz, Peggy Sue
;
Helgeson, James G
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 289-306
Persistent link: https://www.econbiz.de/10010184651
Saved in:
4
The interaction of message frames and reference points in prosocial persuasive appeals
Loroz, Peggy Sue
- In:
Psychology & marketing
24
(
2007
)
11
,
pp. 1001
Persistent link: https://www.econbiz.de/10007863594
Saved in:
5
Special Issue on Conceptualizing, Assessing, and Managing Risk: Public Policy Perspectives - The Moderating Role of Perceived Behavior-Outcome Covariation on Consumer Estimates of...
Loroz, Peggy Sue
;
Lichtenstein, Donald R.
- In:
Journal of public policy & marketing : JPP & M ; an …
23
(
2004
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10007027831
Saved in:
6
Golden-age gambling: Psychological benefits and self-concept dynamics in aging consumers' consumption experiences
Loroz, Peggy Sue
- In:
Psychology & marketing
21
(
2004
)
5
,
pp. 323-350
Persistent link: https://www.econbiz.de/10006964561
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->