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Marketing in the new global order : challenges and opportunities
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Supply chain challenges in the new global order : an Indian perspective
Aserkar, Rajiv
- In:
Marketing in the new global order : challenges and …
,
(pp. 77-86)
.
2007
Persistent link: https://www.econbiz.de/10003736292
Saved in:
2
Challenges for the Indian information technology industry in the new global order
Yajnik, Nilay M.
- In:
Marketing in the new global order : challenges and …
,
(pp. 601-604)
.
2007
Persistent link: https://www.econbiz.de/10003736587
Saved in:
3
Managing your supply chain in the new global order
Rao, P. Kameswara
- In:
Marketing in the new global order : challenges and …
,
(pp. 87-97)
.
2007
Persistent link: https://www.econbiz.de/10003736293
Saved in:
4
Supply chain collaboration in the new global order
Rao, P. Kameswara
;
Prabhu, N. R. V.
- In:
Marketing in the new global order : challenges and …
,
(pp. 99-112)
.
2007
Persistent link: https://www.econbiz.de/10003736296
Saved in:
5
Consumer behaviour in the new global order
Prasad, M. V. Rama
- In:
Marketing in the new global order : challenges and …
,
(pp. 479-491)
.
2007
Persistent link: https://www.econbiz.de/10003736517
Saved in:
6
Managing and marketing innovations on energy in new global order
Tripathi, Tusar Kanta
;
Pandey, Atul
- In:
Marketing in the new global order : challenges and …
,
(pp. 3-12)
.
2007
Persistent link: https://www.econbiz.de/10003736263
Saved in:
7
Integrated marketing communication in new global order
Gokhale, Nilesh
;
Choudhary, Chetan
;
Marathe, Milind
- In:
Marketing in the new global order : challenges and …
,
(pp. 271-282)
.
2007
Persistent link: https://www.econbiz.de/10003736459
Saved in:
8
Challenges and strategies : to survive and to consolidate in Indian retail market
Deshpandea, Aashish
;
Shah, Nirali
- In:
Marketing in the new global order : challenges and …
,
(pp. 131-140)
.
2007
Persistent link: https://www.econbiz.de/10003736309
Saved in:
9
Integrated marketing communication in less developed countries : issues and challenges
Shanbhag, Santhosh
;
Tauro, Lavina
- In:
Marketing in the new global order : challenges and …
,
(pp. 283-293)
.
2007
Persistent link: https://www.econbiz.de/10003736464
Saved in:
10
Global marketing and challenges for future
Ravichandran, K.
;
Muruganandham, R.
;
Raamanujan, R. …
- In:
Marketing in the new global order : challenges and …
,
(pp. 605-613)
.
2007
Persistent link: https://www.econbiz.de/10003736591
Saved in:
11
Global marketing and challenges for the future
Wanjari, Vaishali
- In:
Marketing in the new global order : challenges and …
,
(pp. 615-625)
.
2007
Persistent link: https://www.econbiz.de/10003736659
Saved in:
12
Is trust in first time service providers germane to the acceptance of new information systems?
Marimuthu, Malliga
;
Dean, Alison
- In:
Marketing in the new global order : challenges and …
,
(pp. 367-376)
.
2007
Persistent link: https://www.econbiz.de/10003736486
Saved in:
13
Critical success factors in online retailing : a study on quality and competitiveness in the Indial context
Sahney, Sangeeta
- In:
Marketing in the new global order : challenges and …
,
(pp. 159-173)
.
2007
Persistent link: https://www.econbiz.de/10003736316
Saved in:
14
New role of effective website-design in online shopping : a large scale empirical study in the Indian context
Dash, Satyabhusan
;
Saji, K. G.
- In:
Marketing in the new global order : challenges and …
,
(pp. 435-451)
.
2007
Persistent link: https://www.econbiz.de/10003736502
Saved in:
15
The role of distribution channels in reducing the supply chain cost
Godasu, Sabita
- In:
Marketing in the new global order : challenges and …
,
(pp. 113-119)
.
2007
Persistent link: https://www.econbiz.de/10003736298
Saved in:
16
Sex in advertisements : the magic mantra of marketing
Chauhan, Gajendra Singh
- In:
Marketing in the new global order : challenges and …
,
(pp. 295-301)
.
2007
Persistent link: https://www.econbiz.de/10003736466
Saved in:
17
New dimensions in marketing innovations
Kumar, R. Satish
- In:
Marketing in the new global order : challenges and …
,
(pp. 13-21)
.
2007
Persistent link: https://www.econbiz.de/10003736266
Saved in:
18
Forecasting electricity price in international electricity market using neural networks
Tiwari, Ashok Kumar
;
Pandey, Atul
- In:
Marketing in the new global order : challenges and …
,
(pp. 22-34)
.
2007
Persistent link: https://www.econbiz.de/10003736269
Saved in:
19
New approaches in marketing research
Prabhu, N. R. V.
;
Rao, P. Kameswara
- In:
Marketing in the new global order : challenges and …
,
(pp. 35-42)
.
2007
Persistent link: https://www.econbiz.de/10003736275
Saved in:
20
Convergence in proximity with globalization, business and marketing
Dugar, Anurag
- In:
Marketing in the new global order : challenges and …
,
(pp. 43-54)
.
2007
Persistent link: https://www.econbiz.de/10003736278
Saved in:
21
Targeting the Indian customer through strategic SCM
Khare, Arpita
- In:
Marketing in the new global order : challenges and …
,
(pp. 57-72)
.
2007
Persistent link: https://www.econbiz.de/10003736279
Saved in:
22
Hatsun foods, excellent brain behind supply chain : a case study
Nagpal, Amit
;
Sapre, A. K.
- In:
Marketing in the new global order : challenges and …
,
(pp. 73-76)
.
2007
Persistent link: https://www.econbiz.de/10003736288
Saved in:
23
Attitude of consumers towards organised retailing in globalised scenario : an empirical study with special reference to Agra City
Sharma, Rajeev
;
Parihar, B. B. S.
;
Singh, A. N.
- In:
Marketing in the new global order : challenges and …
,
(pp. 123-130)
.
2007
Persistent link: https://www.econbiz.de/10003736308
Saved in:
24
An introspective study of local diversities in retail purchase behaviour to formulate retail strategy for the global players
Datta, Mahua
;
Datta, Debraj
- In:
Marketing in the new global order : challenges and …
,
(pp. 141-158)
.
2007
Persistent link: https://www.econbiz.de/10003736312
Saved in:
25
Branding the corporation
Jayarangan, L.
;
Srinivasan, P. T.
- In:
Marketing in the new global order : challenges and …
,
(pp. 189-193)
.
2007
Persistent link: https://www.econbiz.de/10003736350
Saved in:
26
An empirical study to understand the prestige values associated with brands
Srivastava, Mala
;
Verma, Shweta
- In:
Marketing in the new global order : challenges and …
,
(pp. 195-212)
.
2007
Persistent link: https://www.econbiz.de/10003736352
Saved in:
27
Brand image : a psychometric analysis
Sharma, Bhasha
;
Sharma, Rahul
;
Shukla, Abhishek
- In:
Marketing in the new global order : challenges and …
,
(pp. 213-223)
.
2007
Persistent link: https://www.econbiz.de/10003736453
Saved in:
28
What's that brand? : spreading brand awareness through Movie Brand Placement in Hindi cinema
Vyas, Richa Sharma
;
Kumar, Naganand
- In:
Marketing in the new global order : challenges and …
,
(pp. 225-239)
.
2007
Persistent link: https://www.econbiz.de/10003736454
Saved in:
29
Customer perceptions and expectations of service quality in small grocery retail stores
Cherian, Mary
;
Krishnaveni, R.
;
Akhtar, Javaid
- In:
Marketing in the new global order : challenges and …
,
(pp. 241-256)
.
2007
Persistent link: https://www.econbiz.de/10003736456
Saved in:
30
Comparison of influence of endorsing celebrities on sex basis : an empirical study
Sapre, A. K.
;
Prakash, Shakti
- In:
Marketing in the new global order : challenges and …
,
(pp. 303-308)
.
2007
Persistent link: https://www.econbiz.de/10003736467
Saved in:
31
Internationalization of firms : implications for domestic marketing strategy : an exploratory study
Madhavi, A. D.
- In:
Marketing in the new global order : challenges and …
,
(pp. 309-317)
.
2007
Persistent link: https://www.econbiz.de/10003736469
Saved in:
32
Business buyers acceptance of information system : integrating buyers' perceptions of technology and perceptions of service value
Marimuthu, Malliga
- In:
Marketing in the new global order : challenges and …
,
(pp. 321-329)
.
2007
Persistent link: https://www.econbiz.de/10003736473
Saved in:
33
Customer churn in mobile industry
Dani, Vinit V.
;
Choudhury, Parth Sarthi
- In:
Marketing in the new global order : challenges and …
,
(pp. 331-341)
.
2007
Persistent link: https://www.econbiz.de/10003736476
Saved in:
34
Managing the moments of truth using e-marketing : a study of the small and medium island tourism enterprises
Anandkumar, S. Victor
- In:
Marketing in the new global order : challenges and …
,
(pp. 343-366)
.
2007
Persistent link: https://www.econbiz.de/10003736477
Saved in:
35
Communities in cyberspace : an exploratory study of virtual communications
Prabhakar, Kasande Shailesh
- In:
Marketing in the new global order : challenges and …
,
(pp. 377-397)
.
2007
Persistent link: https://www.econbiz.de/10003736492
Saved in:
36
Study on the influence of Internet on information search behaviour : an Indian perspective
Satish, S. M.
;
Bharadhwaj, Sivakumaran
- In:
Marketing in the new global order : challenges and …
,
(pp. 399-412)
.
2007
Persistent link: https://www.econbiz.de/10003736496
Saved in:
37
Treatment of e-waste and it's ill-effect on environment
Gupta, P. K.
;
Singh, Preeti
- In:
Marketing in the new global order : challenges and …
,
(pp. 413-421)
.
2007
Persistent link: https://www.econbiz.de/10003736500
Saved in:
38
Empirical insights into sustainability of an online community
Shukla, Paurav
;
Pancholi, Jatin
- In:
Marketing in the new global order : challenges and …
,
(pp. 422-433)
.
2007
Persistent link: https://www.econbiz.de/10003736501
Saved in:
39
Studying the changing customer relationship management practices for consumer packaged goods : an empirical investigation
Bhatt, Vimal
- In:
Marketing in the new global order : challenges and …
,
(pp. 455-461)
.
2007
Persistent link: https://www.econbiz.de/10003736505
Saved in:
40
Understanding Generation Y consumers : an application of vanity scale to examine cross-national and gender differences
Durvasula, Srinivas
- In:
Marketing in the new global order : challenges and …
,
(pp. 463-467)
.
2007
Persistent link: https://www.econbiz.de/10003736510
Saved in:
41
A study of consumer behaviour towards the product of two wheeler industry
Poongavanam, S.
- In:
Marketing in the new global order : challenges and …
,
(pp. 493-506)
.
2007
Persistent link: https://www.econbiz.de/10003736530
Saved in:
42
CRM in life insurance companies : a case study of five life insurance companies operating in Ludhiana City of Punjab State
Sharma, Sandhir
- In:
Marketing in the new global order : challenges and …
,
(pp. 507-542)
.
2007
Persistent link: https://www.econbiz.de/10003736534
Saved in:
43
Customer relationship in services industry : a paradigm shift
Singh, Saumya
;
Chinki
- In:
Marketing in the new global order : challenges and …
,
(pp. 549-559)
.
2007
Persistent link: https://www.econbiz.de/10003736577
Saved in:
44
Service quality, customer satisfaction and loyalty : Indian public sector bank's branch level study
Ganesan, P.
- In:
Marketing in the new global order : challenges and …
,
(pp. 561-576)
.
2007
Persistent link: https://www.econbiz.de/10003736580
Saved in:
45
Consumer preference of the ready to eat branded potato chips
Pandey, Vijay Kumar
- In:
Marketing in the new global order : challenges and …
,
(pp. 577-586)
.
2007
Persistent link: https://www.econbiz.de/10003736583
Saved in:
46
A study on the relationship between switching barriers and service recovery evaluation
Shanmugam, Priya
;
Cherian, Mary
- In:
Marketing in the new global order : challenges and …
,
(pp. 587-597)
.
2007
Persistent link: https://www.econbiz.de/10003736585
Saved in:
47
Marketing orientation and effectiveness in hospitals : a study of executive responses
Padhi, Prashant Kumar
;
Rath, Sabyasachi
- In:
Marketing in the new global order : challenges and …
,
(pp. 627-640)
.
2007
Persistent link: https://www.econbiz.de/10003736661
Saved in:
48
Dynamics of assortment change : investigating the effect of moderators
Sandhya, A. S.
;
Mohamad, H. Peeru
- In:
Marketing in the new global order : challenges and …
,
(pp. 175-186)
.
2007
Persistent link: https://www.econbiz.de/10003736348
Saved in:
49
Impact of promotions on brand equity : beyond the obvious
Joseph, Joshy
;
Bharadhwaj, Sivakumaran
- In:
Marketing in the new global order : challenges and …
,
(pp. 257-267)
.
2007
Persistent link: https://www.econbiz.de/10003736457
Saved in:
50
EQ plays a paramount role in banking sector for better customer satisfaction
Gautam, V. K.
;
Iyengar, Vijaylaxmi
;
Pamnani, Tina
- In:
Marketing in the new global order : challenges and …
,
(pp. 469-477)
.
2007
Persistent link: https://www.econbiz.de/10003736515
Saved in:
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