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Search: "Marketing strategy organization and implementation"
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Marketing management
10
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4
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Conant, Jeffrey S.
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Marketing strategy organization and implementation
18
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ECONIS (ZBW)
18
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The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836621
Saved in:
2
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
3
Organizing marketing in industrial high-tech firms : the role of internal marketing relationships
Möller, K. E. Kristian
;
Rajala, Arto
-
2009
Persistent link: https://www.econbiz.de/10003836603
Saved in:
4
Strategic types, distinctive marketing competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.
;
Mokwa, Michael P.
;
Varadarajan, P. Rajan
-
2009
Persistent link: https://www.econbiz.de/10003836614
Saved in:
5
Dysfunctional behavior and management control : an empirical study of marketing managers
Jaworski, Bernard J.
;
Young, S. Mark
-
2009
Persistent link: https://www.econbiz.de/10003836623
Saved in:
6
The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships
Menon, Anil
;
Bharadwaj, Sundar G.
;
Howell, Roy
-
2009
Persistent link: https://www.econbiz.de/10003836625
Saved in:
7
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku
;
Li, Haiyang
-
2009
Persistent link: https://www.econbiz.de/10003836633
Saved in:
8
Shared organizational values : measurement and impact upon strategic marketing implementation
Badovick, Gordon J.
;
Beatty, Sharon E.
-
2009
Persistent link: https://www.econbiz.de/10003836638
Saved in:
9
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
10
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
Saved in:
11
Capabilities for strategic flexibility : a cognitive content framework
Combe, Ian A.
;
Greenley, Gordon E.
-
2009
Persistent link: https://www.econbiz.de/10003836658
Saved in:
12
Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets : themes and research perspectives
Matthyssens, Paul
;
Pauwels, Pieter
;
Vandenbempt, Koen
-
2009
Persistent link: https://www.econbiz.de/10003836659
Saved in:
13
Managing marketing implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
14
Marketing strategy development styles, implementation capability, and firm performance : investigating the curvilinear impact of multiple strategy-making styles
White, J. Chris
;
Conant, Jeffrey S.
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003836668
Saved in:
15
In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.
;
Morgan, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836674
Saved in:
16
Broadening the market orientation : an added focus on internal customers
Mohr-Jackson, Iris
-
2009
Persistent link: https://www.econbiz.de/10003836681
Saved in:
17
The impact of internal marketing efforts in distribution service operations
Keller, Scott B.
;
Lynch, Daniel F.
;
Ellinger, Alexander E.
-
2009
Persistent link: https://www.econbiz.de/10003836687
Saved in:
18
The notion of internal market orientation and employee job satisfaction : some preliminary evidence
Gounaris, Spiros
-
2009
Persistent link: https://www.econbiz.de/10003836688
Saved in:
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