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Search: "Marketing-mix strategies"
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Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
6
Pricing strategy
6
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Distribution channel
4
Markenimage
4
Vertriebsweg
4
Beziehungsmarketing
3
Competitive strategy
3
Customer value
3
Innovation
3
Kundenwert
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Wettbewerbsstrategie
3
Advertising planning
2
B-to-B-Marketing
2
Bundling strategy
2
Business network
2
Business-to-business marketing
2
Customer satisfaction
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Dienstleistungsqualität
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Erfolgsfaktor
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Kundenzufriedenheit
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Leistungsbündel
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Management
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Market research
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Marketing
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Marketing theory
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English
39
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Bolton, Ruth N.
2
Shankar, Venkatesh
2
Tellis, Gerard J.
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Zeithaml, Valerie A.
2
Acito, Frank
1
Anderson, Erin
1
Andrews, Demetra
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Barber, Clifford S.
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Berry, Leonard L.
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1
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1
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1
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1
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Marketing-mix strategies - product strategy and promotion strategy
21
Marketing-mix strategies - distribution strategy and pricing strategy
18
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ECONIS (ZBW)
39
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1
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
Saved in:
2
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
3
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
Saved in:
4
Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003836291
Saved in:
5
First to market, first to fail? : real causes of enduring market leadership
Tellis, Gerard J.
;
Golder, Peter N.
-
2009
Persistent link: https://www.econbiz.de/10003836296
Saved in:
6
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
7
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
8
Service strategies within the manufacturing sector : benefits, costs and partnership
Mathieu, Valérie
-
2009
Persistent link: https://www.econbiz.de/10003836303
Saved in:
9
Six strategies for competing through service : an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
-
2009
Persistent link: https://www.econbiz.de/10003836306
Saved in:
10
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
11
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
12
Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.
;
Berry, Leonard L.
;
Parasuraman, A.
-
2009
Persistent link: https://www.econbiz.de/10003836350
Saved in:
13
Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836352
Saved in:
14
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
15
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
16
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
Saved in:
17
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
18
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
19
The role of strategic selling in the company turnaround process
Harker, Michael
;
Harker, Debra
-
2009
Persistent link: https://www.econbiz.de/10003836362
Saved in:
20
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
21
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
22
Make-or-buy decisions : vertical integration and marketing productivity
Anderson, Erin
;
Weitz, Barton A.
-
2009
Persistent link: https://www.econbiz.de/10003836373
Saved in:
23
Organizing and managing channels of distribution
Frazier, Gary L.
-
2009
Persistent link: https://www.econbiz.de/10003836378
Saved in:
24
Strategic integration in industrial distribution channels : managing the interfirm relationship as a strategic asset
Johnson, Jean L.
-
2009
Persistent link: https://www.econbiz.de/10003836382
Saved in:
25
Multichannel marketing : mindset and program development
Weinberg, Bruce D.
;
Parise, Salvatore
;
Guinan, Patricia J.
-
2009
Persistent link: https://www.econbiz.de/10003836423
Saved in:
26
A distribution services appraoch for developing effective competitive strategies against "big box" retailers
Barber, Clifford S.
;
Tietje, Brian C.
-
2009
Persistent link: https://www.econbiz.de/10003836430
Saved in:
27
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
28
Conceptualising business relationships
Dubois, Anna
;
Håkansson, Håkan
-
2009
Persistent link: https://www.econbiz.de/10003836470
Saved in:
29
Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
30
Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B.
;
Wathne, Kenneth H.
;
Rokkan, Aksel I.
-
2009
Persistent link: https://www.econbiz.de/10003836514
Saved in:
31
Industrial pricing : theory and managerial practice
Noble, Peter M.
;
Gruca, Thomas S.
-
2009
Persistent link: https://www.econbiz.de/10003836518
Saved in:
32
Pricing decisions and the neoclassical theory of the firm
Lucas, M. R.
-
2009
Persistent link: https://www.econbiz.de/10003836524
Saved in:
33
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
34
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
35
Image communicated by the use of 99 endings in advertised prices
Schindler, Robert M.
;
Kibarian, Thomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836531
Saved in:
36
The price-perceived quality relationship : a meta-analytic review and assessment of its determinants
Völckner, Franziska
;
Hofmann, Julian
-
2009
Persistent link: https://www.econbiz.de/10003836576
Saved in:
37
An empirical analysis of determinants of retailer pricing strategy
Shankar, Venkatesh
;
Bolton, Ruth N.
-
2009
Persistent link: https://www.econbiz.de/10003836581
Saved in:
38
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
39
Successful new product pricing practices : a contingency approach
Ingenbleek, Paulus Theodorus Maria
;
Debruyne, Marion
; …
-
2009
Persistent link: https://www.econbiz.de/10003836587
Saved in:
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