Maruyama, Masayoshi; Yamashita, Yu - In: Japan and the World Economy 22 (2010) 3, pp. 183-192
This paper examines the factors determining the choice between company-owned outlets and franchising. A number of researchers have based their studies on the data of retail contracting in the US. However, there has been little empirical analysis in the case of Japan. In this paper, we provide a...