NEAMŢU, Adina Claudia; NEAMTU, Liviu - In: Annals - Economy Series 4.I (2010) December, pp. 337-359
From its appearance until now, marketing has been approached under diverse aspects, from market theories to constituent elements, all being based on the four elements of the marketing mix: product, price, placement and promotion, developing around them specific policies, the inner correlations,...